Product Message Testing Attract customers with compelling product messaging
Drive sales, attract customers, and increase brand awareness with product message testing
You’ve developed a product, identified potential customers, and you think you’re ready to launch. But, unless your go-to-market plan includes refined and resonant product messaging, you might be mistaken.
Hanover’s Product Message Testing solution helps you go to market with messages that resonate. By leveraging direct customer feedback and message analysis, our research uncovers which themes will break through the clutter and get your product the attention it deserves.
Source: The State of Product Development
Attract customers through product messaging that resonates
Evaluate
Emphasize
Engage
Convert customers through captivating, convincing, action-oriented messaging.
How it Works: Product Message Testing
Our product message testing analysis measures the most important aspects of your product or service, revealing the attributes or features to highlight in your product messaging. Our message testing solution uses quantitative survey data form your target audience to determine the best messaging for your product using:
MaxDiff Analysis
Using advanced analytics, rank orders potential messages, features, or attributes to determine the ones that your audience responds to best.
Concept Testing
Gathers responses from your target audience to evaluate different messages and assess their impact on product appeal, likelihood to purchase, and brand impression.
For this project, Hanover designs, fields, and analyzes a message testing survey, all while continuously providing end-to-end support.
Project Kickoff
Hanover works with your team to understand the business need and how you want to position the product in the market to determine the best methodological approach for the research.
Survey Design and Programming
Hanover's survey experts design and program the survey.
Fielding
Hanover launches the survey through an online survey platform, managing survey administration, monitoring response rates, and reviewing data quality.
Analysis
Hanover analyzes survey responses using one identify messaging that resonates with your ideal customer.
Reporting and Delivery
Hanover reviews and shares the results in a detailed analysis that includes recommendations and significant findings.
Rheem Measures Homeowner and Contractor Demand for Sustainability
“Hanover’s survey insights helped inform our sustainability strategy: we saw that consumers and contractors really care about sustainability and value a manufacturer that is prioritizing sustainability in their business decisions. Hanover brought out research techniques like MaxDiff to help create the best survey instrument for our needs.”
– Kathleen Payne, Research and Customer Insights Manager, Rheem
Make decisions with confidence, not guesswork
Hanover Research provides high quality, custom research and analytics through a cost-effective model that helps clients in the corporate, education, and healthcare sectors make informed decisions, identify and seize opportunities, and heighten their effectiveness.
Flexible
Ongoing research agenda adapts with your organization’s needs
Expert
200+ analysts with advanced research expertise
Efficient
Annual, fixed-fee model delivers shared costs and benefits
Dedicated
Exclusive account and research teams ensure strategic partnership
