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Product Message Testing Attract customers with compelling product messaging

Drive sales, attract customers, and increase brand awareness with product message testing

You’ve developed a product, identified potential customers, and you think you’re ready to launch. But, unless your go-to-market plan includes refined and resonant product messaging, you might be mistaken.

Hanover’s Product Message Testing solution helps you go to market with messages that resonate. By leveraging direct customer feedback and message analysis, our research uncovers which themes will break through the clutter and get your product the attention it deserves.

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Executives that believe advertising and marketing testing are extremely important for the success of product development.

Attract customers through product messaging that resonates


Align your messaging with your organization’s goals and customer preferences to ensure optimal impact.


Identify the messages and themes that are most likely to connect and resonate with your ideal customer.


Convert customers through captivating, convincing, action-oriented messaging.

How it Works: Product Message Testing

Our product message testing analysis measures the most important aspects of your product or service, revealing the attributes or features to highlight in your product messaging. Our message testing solution uses quantitative survey data form your target audience to determine the best messaging for your product using:

MaxDiff Analysis

Using advanced analytics, rank orders potential messages, features, or attributes to determine the ones that your audience responds to best.

Concept Testing

Gathers responses from your target audience to evaluate different messages and assess their impact on product appeal, likelihood to purchase, and brand impression.

For this project, Hanover designs, fields, and analyzes a message testing survey, all while continuously providing end-to-end support.

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Project Kickoff

Hanover works with your team to understand the business need and how you want to position the product in the market to determine the best methodological approach for the research.

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Survey Design and Programming

Hanover's survey experts design and program the survey.

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Hanover launches the survey through an online survey platform, managing survey administration, monitoring response rates, and reviewing data quality.

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Hanover analyzes survey responses using one identify messaging that resonates with your ideal customer.

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Reporting and Delivery

Hanover reviews and shares the results in a detailed analysis that includes recommendations and significant findings.

Rheem Measures Homeowner and Contractor Demand for Sustainability

“Hanover’s survey insights helped inform our sustainability strategy: we saw that consumers and contractors really care about sustainability and value a manufacturer that is prioritizing sustainability in their business decisions. Hanover brought out research techniques like MaxDiff to help create the best survey instrument for our needs.”

– Kathleen Payne, Research and Customer Insights Manager, Rheem

Make decisions with confidence, not guesswork

Hanover Research provides high quality, custom research and analytics through a cost-effective model that helps clients in the corporate, education, and healthcare sectors make informed decisions, identify and seize opportunities, and heighten their effectiveness.


Ongoing research agenda adapts with your organization’s needs


200+ analysts with advanced research expertise


Annual, fixed-fee model delivers shared costs and benefits


Exclusive account and research teams ensure strategic partnership

Develop effective messaging that resonates and motivates customers to purchase

Become a client

Access the best custom research to help hit your organization’s goals. Request your custom consult below and a member of our team will be in touch.

Have questions? Please visit our contact page.

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