Sales Forecasting Chart your path to growth

Identify the indicators that predict sales

Whether you’re launching a new product or optimizing an existing one, you need a clear understanding of which factors are the most important for driving sales.

Hanover’s Sales Forecasting solution helps you do that. Using advanced data analysis, Hanover identifies internal and external sales drivers and uncovers critical predictors of conversions. As a result, you can more accurately and efficiently forecast revenue, allocate territory, maximize opportunities for conversion, and, ultimately, increase sales.

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Companies who saw an increase in revenue from market research insight

Optimize the factors that lead to higher sales


Determine the key external variables that affect sales performance.


Identify the trends that lead to peaks and valleys in sales.


Counteract periods of decline by identifying the biggest factors affecting sales.

How it Works: Sales Forecasting

Hanover’s data scientists employ a wide range of advanced data analysis to predict drivers of sales conversion, including linear or logistic regression and decision-tree or ARIMA modeling.

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Evaluate Internal Data

Hanover analyzes CRM data including sales metrics and available firmographic and geographic indicators.

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Incorporate External Indicators:

Our team incorporates macroeconomic data via a market indicator analysis. Additional data such as industry expenditures and lagging indicators may also be included in the model to create a holistic view.

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Uncover Drivers of Sales and Predict Performance

Hanover models internal and external data to capture movements in historical trends and predict future sales. Forecasts are segmented into various models which analyze the impact of various indicators. The models are then interpreted to uncover the most casual factors contributing to and driving sales performance.


Building a Robust Industry Index for the Auto Care Association

“We value Hanover’s ability to thoroughly contemplate our research questions and execute sophisticated and innovative methodologies that best support our organization’s strategic direction and product division. We view Hanover as a partner in our thought leadership and look forward to working with them on an ongoing basis.”

– Behzad Rassuli, Vice President, Market Intelligence, Auto Care Association

Make decisions with confidence, not guesswork

Hanover Research provides high quality, custom research and analytics through a cost-effective model that helps clients in the corporate, education, and healthcare sectors make informed decisions, identify and seize opportunities, and heighten their effectiveness.


Ongoing research agenda adapts with your organization’s needs


200+ analysts with advanced research expertise


Annual, fixed-fee model delivers shared costs and benefits


Exclusive account and research teams ensure strategic partnership

Uncover the data you need for accurate sales insights