Affordable & In-Depth Customer Journey Mapping

Navigate the complex customer journey to identify key touch points, pinpoint problem areas and uncover opportunities for high-impact improvement.

Why use Hanover

Map your customer’s journey from pre-post purchase to unlock increased sales and loyalty.

Map what matters to you — focus on pre-purchase engagement, the customer experience or the entire customer journey
Use the data that you have — we can use both qualitative and quantitative data sources to create an accurate map
Understand the journey of multiple audiences — map the journey for each of your key audience segments
Get actionable data — you'll get a visual journey map and expert analysis that includes key findings, pain points and recommendations for improvement

of companies agree that customer journey map data increases their investment ROI

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Organizations that harness customer insights are 23 times more likely to attract new customers

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of companies say their maps helped them identify and leverage their competitive advantage

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How it works

Illuminate every stage of the customer journey by analyzing activities and events throughout the purchase journey to identify influential factors and current pain points to help you engage more effectively with your customers.

Define your audience

Decide which part of the journey you want to map

(pre-purchase, post-purchase or the entire journey)

Receive your journey map with key findings

How it helps

What people say

"We recently completed a series of projects with Hanover Research that have been extremely helpful for our sales outreach and messaging. First, we completed a survey of potential customers that helped us truly understand what our potential customers care most about—such as demonstrating a return on investment. And then we were able to extract some impactful proof points to demonstrate our impact through a series of interviews with our customers. Not only were we able to get some great insights, but we also got several quotes that were pre-approved for marketing purposes. The insights and content from these studies will be used in our outreach and marketing across our sales outreach over the coming year."

Dennis VillahermosaSenior Director, Product Marketing

“In our mission to center our products around the customer, we strive to regularly incorporate customer feedback into product and service design. We needed to not only understand how customers feel about this equipment, but how they view Manitou and our competing brands as a whole. Hanover’s analysis provided detailed insights into customer preferences for this equipment and the competitive landscape, helping us stand out further in the market and meet our customers’ biggest needs.”

Jeff WeidoSenior Director, Product Management & Marketing

“We want buyers to learn what consumers want, and recognize that the product decisions we make are grounded in research. Because Hanover’s research helps our retail teams build buyer interest, applying this data has resulted in an overall increase in lighter sales.”

Keith LastBrand Manager, Lighters

“We use Hanover for consumer insights projects that require more sophisticated research methodologies than our team has the capability for. Additionally, we never know what research questions will be coming our way so we value Hanover’s ability to switch gears quickly as we need them to. Being able to access this type of research on command has been a real asset to my team.”

Brent HaydamackDirector of Market Research & Consumer Insights, Princess Cruises

“The recent sales battlecards study provided by Hanover gave our team invaluable insights into evolving SaaS pricing models and strategies. We use the sales battlecards, in combination with our own internal feature comparison guide, to ensure the sales team is well-equipped for success. The follow-up voice of customer research gave us insights into the customer mindset and expectations. Specifically, it grounded our understanding of the core needs of customers.”

Tom Loza & David KungVP Business Development & Director of Product Marketing