Academic Program Development Solutions evaluate your institution’s academic portfolio and identify improvement opportunities for existing programs and new programs for exploration. Launch new programs with confidence and ensure they help position your institution competitively.

We help you answer key questions and deliver strategies for success:

  • Does our academic portfolio include the most compelling, in-demand programs?
  • How could our current programs be improved?
  • What program offerings should we consider launching?
  • What are my competitors’ most successful degree offerings?
  • What specific skillsets are employers looking for?

Hanover’s Academic Program Development Solution

We will customize an approach for your institution that leverages the expertise of our team and multiple methodologies to support your institution’s goals.

Market Analysis Report

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Launch new academic programs.

Explore an in-depth assessment of a specific program’s attractiveness through an analysis of market demand, market saturation, employment outlook, and competing institution offerings.

Academic Program Benchmarking

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Enhance existing academic programs.

Evaluate course structure and core components of academic programs relative to peer and competitor institutions.

Market Opportunity Scan

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Assess the health of your current academic portfolio.

Map degrees according to conferral volume and growth rates to help guide institutions in adding high-growth, high-potential new offerings to their portfolios and closely evaluating investment in lower growth, lower potential programs.


  • Identify high-growth, high-potential programs
  • Evaluate go/no-go decisions to continue investment in specific academic programs
  • Assess new program attractiveness in terms of student demand, employer demand, and market saturation
  • Compare structure and core components of academic programs to peers/competitors

A Word from One of Our Higher Education Clients:

Our college was seeking assistance to better understand our general strengths and weaknesses, niche, and our position on various metrics as compared to our peers. We saw Hanover Research as a diverse team with a depth of expertise in higher education market research that could help us leverage our strengths, develop strategies to address our weaknesses, and produce actionable intelligence to expand our mission. We were impressed with the quality and comprehensiveness of example reports provided, the professionalism of the personnel we interacted with, and the range and flexibility in services that could be provided.

In partnership with Hanover, our college hopes to better understand our market niche, identify means to reach that niche, and develop strategies to increase our competitiveness among our peers. The results of our work with Hanover will help us better understand our market position, which then allows us to strategize to improve our position, attract more talented students and faculty, and improve our impact on the community and local economy.

Utah State University – College of Education and Human Sciences

Dr. Jamison Fargo, Associate Dean for Research

Whatever your goals, Hanover will partner with you to create a custom approach to support your needs.

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