Enrollment Management Solutions provide a comprehensive ongoing assessment of your institution’s enrollment process. Hanover’s team of experts will evaluate the effectiveness of your current enrollment initiatives and pinpoint areas for improvement throughout your enrollment funnel, from targeting the right applicants to maximizing matriculation rates.
We help you answer key questions and develop strategies for success:
Where are the inefficiencies in our institution’s enrollment process?
How (and where) should we target our recruiting efforts?
Why did students decide not to matriculate and where did they attend instead?
What factors would have changed a non-matriculant’s decision to attend?
We will customize an approach for your institution that leverages the expertise of our team and multiple methodologies to support your institution’s goals.
Pre-Enrollment Funnel Dashboard
Evaluate the health of the current enrollment process.
Studies an institution’s inquiry-to-matriculation pipeline and unpacks where an institution is performing well and where (and more importantly why) it is encountering enrollment inefficiencies.
Geomarket Opportunity Dashboard
Target the optimal applicant pool.
Geographically maps where an institution is sourcing its applicants across the country, defines attractive student profiles via key demographics, and spots new untapped geographic regions to target recruiting efforts.
Enrollment Choice Survey
Maximize applicant completion and student acceptance.
Provides a customized online survey of matriculants and/or non-matriculants to assess matriculation drivers, gauge the relative strength of an institution’s brand, and spot institutional opportunities for improvement.
Identify annual and longitudinal enrollment trends
Scan for potential drivers of enrollment inefficiencies
Visualize geographic recommendations for targeted recruitment
The current landscape is far more competitive than it was a few years ago. We can no longer afford to make decisions based on syndicated research, decisions our peers have made, or gut feeling. We don’t have the luxury of a robust institutional research department to support our decision-making, and we see Hanover as a cost-effective way to provide custom research for a fixed annual cost that will inform decisions the College of Business is facing. We plan to leverage Hanover especially as it relates to new programming - assessing the viability of new offerings, our competition, and how best to attract and retain the best and brightest students. We would like to set a new standard and create a culture of data-driven-decision-making. We are especially excited to develop a stronger understanding of our current market – what current programs should we expand and what new programs should we consider. Working with Hanover will ultimately increase our competitiveness and ability to attract and retain students.
- Robert T. Burrus, Jr.; Dean, Cameron School of Business, University of North Carolina Wilmington