Enrollment Management Solutions provide a comprehensive ongoing assessment of your institution’s enrollment process. Hanover’s team of experts will evaluate the effectiveness of your current enrollment initiatives and pinpoint areas for improvement throughout your enrollment funnel, from targeting the right applicants to maximizing matriculation rates.
We help you answer key questions and develop strategies for success:
Where are the inefficiencies in our institution’s enrollment process?
How (and where) should we target our recruiting efforts?
Why did students decide not to matriculate and where did they attend instead?
What factors would have changed a non-matriculant’s decision to attend?
We will customize an approach for your institution that leverages the expertise of our team and multiple methodologies to support your institution’s goals.
Enrollment Funnel Assessment
Evaluate the health of the current enrollment process.
Studies an institution’s inquiry-to-matriculation pipeline and unpacks where an institution is performing well and where (and more importantly why) it is encountering enrollment inefficiencies.
Geomarket Opportunity Dashboard
Target the optimal applicant pool.
Geographically maps where an institution is sourcing its applicants across the country, defines attractive student profiles via key demographics, and spots new untapped geographic regions to target recruiting efforts.
Maximize applicant completion and student acceptance.
Provides a customized online survey of matriculants and/or non-matriculants to assess matriculation drivers, gauge the relative strength of an institution’s brand, and spot institutional opportunities for improvement.
Identify annual and longitudinal enrollment trends
Scan for potential drivers of enrollment inefficiencies
Visualize geographic recommendations for targeted recruitment
The Haslam College of Business at the University of Tennessee, Knoxville, recognizes the graduate and executive education field is changing quickly. The need for our college’s graduate and executive education programs to adapt quickly is increasing. To keep up with the speed of industry change, we needed a partner that would allow our team to test market responses to different ideas. We have enjoyed working with Hanover because they are able to provide a quick, high-level responses that give us direction. If we choose to go into more depth on a research question or issue, Hanover has the capacity to do more detailed research as well. We want to make decisions based on data and Hanover Research provides us the ability to do just that.
- Bruce K. Behn; Associate Dean for Graduate & Executive Education; The University of Tennessee Haslam College of Business