Marketing Solutions measure your institution’s brand and marketing effectiveness and identify the most attractive attributes to leverage in outreach.

We help you answer key questions and deliver strategies for success:

  • How strong is our institution’s brand recognition?
  • How do staff, faculty, students, and alumni define our institution’s brand?
  • How can we improve our position in the USNWR rankings?
  • How can we strengthen our online presence?
  • How can our institution’s messaging give us an advantage over our competitors?

Hanover’s Marketing Solution

We will customize an approach for your institution that leverages the expertise of our team and multiple methodologies to support your institution’s goals.

Brand Perception Analysis

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Identify brand strengths and weaknesses.

Surveys prospective and current students, alumni, and community stakeholders to identify an institution’s brand strengths and areas for improvement, capturing distinctions across specific demographics and geographies.

Ranking Analysis

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Increase exposure.

Evaluates your rankings to uncover key drivers of performance and pathways to improved rankings.

Marketing Channel ROI Assessment

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Assess outreach effectiveness.

Evaluates an institution’s marketing channel utilization including owned, earned, shared, and paid media relative to competitors.

Messaging Differentiation

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Leverage differentiating factors. 

Benchmarks an institution’s branding and messaging against competitors and highlights opportunities for increased differentiation.

Outcomes

  • Assess brand strengths and weaknesses
  • Attract new students with the right messaging for new programs
  • Evaluate brand positioning versus competitors
  • Identify which drivers can inflect USNWR ranking performance
  • Improve marketing channel effectiveness

A Word from One of Our Higher Education Clients:

We partnered with Hanover because they have a reputation for excellence in research, possess a breadth of research expertise within the company, and feature access to a vast research archive.

Like all growing universities, Campbell has more research projects we’d like to execute than there is staff power to complete.  Partnering with Hanover and using the company’s resources will allow us an opportunity to explore lingering questions, like enrollment management and program development, and make informed decisions about the University’s future.

Campbell was seeking a research partner who has the experience to help us transform our general queries into refined research questions, access to the best external data bases, the internal resources and capacity to analyze our data, the capability of producing reliable findings and conclusions, and the ability to leave the results in our hands for us to make our own data-based decisions and create our own destiny. If you are looking for partners and not consultants, we recommend Hanover Research.

Campbell University logo

- Dr. John Roberson, Ed.D; Executive Assistant to the President

Whatever your goals, Hanover will partner with you to create a custom approach to support your needs.

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