We will customize an approach for your institution that leverages the expertise of our team and multiple methodologies to support your institution’s goals.
Brand Assessment Survey
Identify brand strengths and weaknesses.
Surveys prospective and current students, alumni, and community stakeholders to identify an institution’s brand strengths and areas for improvement, capturing distinctions across specific demographics and geographies.
Evaluates your rankings to uncover key drivers of performance and pathways to improved rankings.
Marketing Channel Assessment
Assess outreach effectiveness.
Evaluates an institution’s marketing channel utilization including owned, earned, shared, and paid media relative to competitors.
Leverage differentiating factors.
Benchmarks an institution’s branding and messaging against competitors and highlights opportunities for increased differentiation.
Assess brand strengths and weaknesses
Attract new students with the right messaging for new programs
Evaluate brand positioning versus competitors
Identify which drivers can inflect USNWR ranking performance
We were especially drawn to Hanover’s market analyses, research expertise and shared library to fill an expertise gap at our University. In the coming year, we plan to conduct various research studies to better understand our market opportunities and which degree programs are most feasible to begin or expand. New academic programs will have the biggest impact on Graceland by expanding our student and revenue base. Our partnership with Hanover reflects our commitment to maintaining Graceland as a vibrant and relevant university.