We will customize an approach for your institution that leverages the expertise of our team and multiple methodologies to support your institution’s goals.
Brand Assessment Survey
Identify brand strengths and weaknesses.
Surveys prospective and current students, alumni, and community stakeholders to identify an institution’s brand strengths and areas for improvement, capturing distinctions across specific demographics and geographies.
Evaluates your rankings to uncover key drivers of performance and pathways to improved rankings.
Marketing Channel Assessment
Assess outreach effectiveness.
Evaluates an institution’s marketing channel utilization including owned, earned, shared, and paid media relative to competitors.
Leverage differentiating factors.
Benchmarks an institution’s branding and messaging against competitors and highlights opportunities for increased differentiation.
Assess brand strengths and weaknesses
Attract new students with the right messaging for new programs
Evaluate brand positioning versus competitors
Identify which drivers can inflect USNWR ranking performance
[Hanover Research provides a] cost-effective way to supplement our Institutional Research capability; focused on areas of strategic importance to the college. We are compiling a strategic plan for FY 2017-2020 [and] one of the key elements of this plan is data informed decisions. Hanover’s research will help us ensure our decisions are grounded in data analysis and research and not just wishful thinking. Projects related to academic program offerings, branding/identity, recruitment and enrollment will be our highest priorities and ensure a sustainable future for the college. You can’t make informed decisions without research and analysis. Hanover provides the capacity for research at a reasonable cost and comes highly recommended by their higher education clients.
- Bob Wallett, Vice President for Administration & Finance, Elizabethtown College