Marketing Solutions measure your institution’s brand and marketing effectiveness and identify the most attractive attributes to leverage in outreach.

We help you answer key questions and deliver strategies for success:

  • How strong is our institution’s brand recognition?
  • How do staff, faculty, students, and alumni define our institution’s brand?
  • How can we improve our position in the USNWR rankings?
  • How can we strengthen our online presence?
  • How can our institution’s messaging give us an advantage over our competitors?

Hanover’s Marketing Solution

We will customize an approach for your institution that leverages the expertise of our team and multiple methodologies to support your institution’s goals.

Brand Perception Analysis

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Identify brand strengths and weaknesses.

Surveys prospective and current students, alumni, and community stakeholders to identify an institution’s brand strengths and areas for improvement, capturing distinctions across specific demographics and geographies.

Ranking Analysis

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Increase exposure.

Evaluates your rankings to uncover key drivers of performance and pathways to improved rankings.

Marketing Channel ROI Assessment

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Assess outreach effectiveness.

Evaluates an institution’s marketing channel utilization including owned, earned, shared, and paid media relative to competitors.

Messaging Differentiation

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Leverage differentiating factors. 

Benchmarks an institution’s branding and messaging against competitors and highlights opportunities for increased differentiation.

Outcomes

  • Assess brand strengths and weaknesses
  • Attract new students with the right messaging for new programs
  • Evaluate brand positioning versus competitors
  • Identify which drivers can inflect USNWR ranking performance
  • Improve marketing channel effectiveness

A Word from One of Our Higher Education Clients:

Henry Ford College is extremely lean administratively. We do not have the resources to engage in the types of research activities that will provide us with answers to questions that enable us to move forward in meeting our strategic goals and objectives. Specifically, the College has been struggling with the need to create new revenue streams as well as improving enrollment, retention and graduation rates.  By using Hanover’s services, Henry Ford College plans to have timely, focused information that we will use to implement new strategies and improve operations.

The decision to engage with Hanover was a joint decision between the VP of Strategy and Information and VP of Academic Affairs. As they were deliberating whether to proceed with our relationship with Hanover, cost and benefits kept rising as major considerations. Our perspective was that the return on this investment made the associated costs worthwhile.”

– Becky J. Chadwick, Vice President, Strategy and Information

 

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Why Henry Ford College is Working with Hanover Research

Whatever your goals, Hanover will partner with you to create a custom approach to support your needs.

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