We will customize an approach for your institution that leverages the expertise of our team and multiple methodologies to support your institution’s goals.
Brand Assessment Survey
Identify brand strengths and weaknesses.
Surveys prospective and current students, alumni, and community stakeholders to identify an institution’s brand strengths and areas for improvement, capturing distinctions across specific demographics and geographies.
Evaluates your rankings to uncover key drivers of performance and pathways to improved rankings.
Marketing Channel Assessment
Assess outreach effectiveness.
Evaluates an institution’s marketing channel utilization including owned, earned, shared, and paid media relative to competitors.
Leverage differentiating factors.
Benchmarks an institution’s branding and messaging against competitors and highlights opportunities for increased differentiation.
Assess brand strengths and weaknesses
Attract new students with the right messaging for new programs
Evaluate brand positioning versus competitors
Identify which drivers can inflect USNWR ranking performance
There were several factors that influenced Delaware Valley University to engage with Hanover Research. We had recently established a 2018 institutional goal to grow the School of Graduate and Professional Studies, which would require a major research component. We were seeking a partner who could analyze our challenges in relation to national trends and was willing to get to know our institution from the ground up. We found that Hanover met those needs and plan to leverage our Hanover partnership to gain insight into key questions regarding enrollment and the competitive landscape to drive our decision making process.
- Dr. James Moryan; Dean, Division of Graduate and Professional Studies
Higher education enrollment in the United States has declined 1.7% from 2018 to 2019, continuing its fall for the eighth…continue reading
The world of higher education today is far different than the one of even five years ago. Institutions have seen…continue reading
Overview Client: The Australian National University Total Enrollment: 26,000 Institution Type: Public, 4-Year Location: Canberra, Australia Website: www.anu.edu.au Research Methodology:…continue reading
Giving Tuesday, a global day of giving celebrated on the Tuesday following Thanksgiving, is one of the largest fundraising opportunities…continue reading
With heated competition across higher education institutions vying for a shrinking pool of potential students, institutions are investing in marketing…continue reading
Are your programs meeting labor market demands? Within a fast-changing job market, it is critical for higher education institutions to…continue reading
In the highly competitive market of higher education, institutions understand the importance of graduate outcomes and student interest and are…continue reading
The cost of higher education in the United States is reaching a tipping point. Less than a third of incoming…continue reading
Degree program demand continues to evolve along with the needs of students and the workforce. Colleges that stay up-to-date on…continue reading
On May 1, College Decision Day in the U.S., students decide which higher education institution is right for them. This…continue reading
Slow and uneven economic recovery after the Great Recession and the rising awareness of student debt has put college affordability…continue reading
As the world of higher education continues to evolve, leaders are increasingly investing in comprehensive research that informs their biggest…continue reading