Marketing Solutions measure your institution’s brand and marketing effectiveness and identify the most attractive attributes to leverage in outreach.

We help you answer key questions and deliver strategies for success:

  • How strong is our institution’s brand recognition?
  • How do staff, faculty, students, and alumni define our institution’s brand?
  • How can we improve our position in the USNWR rankings?
  • How can we strengthen our online presence?
  • How can our institution’s messaging give us an advantage over our competitors?

Hanover’s Marketing Solution

We will customize an approach for your institution that leverages the expertise of our team and multiple methodologies to support your institution’s goals.

Brand Perception Analysis

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Identify brand strengths and weaknesses.

Surveys prospective and current students, alumni, and community stakeholders to identify an institution’s brand strengths and areas for improvement, capturing distinctions across specific demographics and geographies.

Ranking Analysis

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Increase exposure.

Evaluates your rankings to uncover key drivers of performance and pathways to improved rankings.

Marketing Channel ROI Assessment

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Assess outreach effectiveness.

Evaluates an institution’s marketing channel utilization including owned, earned, shared, and paid media relative to competitors.

Messaging Differentiation

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Leverage differentiating factors. 

Benchmarks an institution’s branding and messaging against competitors and highlights opportunities for increased differentiation.

Outcomes

  • Assess brand strengths and weaknesses
  • Attract new students with the right messaging for new programs
  • Evaluate brand positioning versus competitors
  • Identify which drivers can inflect USNWR ranking performance
  • Improve marketing channel effectiveness

A Word from One of Our Higher Education Clients:

The Australian National University prides itself on having an evidence-based decision making philosophy. This increases the demand for quality information, and we see our partnership with Hanover as an opportunity to extend our internal resources further to meet this demand. Currently, the ANU, like other Australian universities, has fantastic data on the Australian High Education Context through our national data sharing agreements. However, education and research are global business and the access to high quality Australian data sometimes leads us to limit our analysis to this context, leaving blind spots in terms of our international benchmark partners. We believe Hanover can help us think globally about how we benchmark and help us to think more laterally around what data is available to us and how it can be used. In Hanover, we believe we have found a partner who can extend our internal capability and bring an international perspective to gathering information to support key decisions.

Australian National University logo

Richelle Hilton; Director Planning and Performance Measurement Division

Whatever your goals, Hanover will partner with you to create a custom approach to support your needs.

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