We will customize an approach for your institution that leverages the expertise of our team and multiple methodologies to support your institution’s goals.
Brand Perception Analysis
Identify brand strengths and weaknesses.
Surveys prospective and current students, alumni, and community stakeholders to identify an institution’s brand strengths and areas for improvement, capturing distinctions across specific demographics and geographies.
Evaluates your rankings to uncover key drivers of performance and pathways to improved rankings.
Marketing Channel ROI Assessment
Assess outreach effectiveness.
Evaluates an institution’s marketing channel utilization including owned, earned, shared, and paid media relative to competitors.
Leverage differentiating factors.
Benchmarks an institution’s branding and messaging against competitors and highlights opportunities for increased differentiation.
Assess brand strengths and weaknesses
Attract new students with the right messaging for new programs
Evaluate brand positioning versus competitors
Identify which drivers can inflect USNWR ranking performance
We have a long relationship with Hanover. Their work is uniformly excellent, and has become more detailed and more insightful as its number of associates has increased during our relationship. The quality and the amount of useful information we get far exceeds the cost for the engagement. For less than the cost of hiring an institutional research position, we get a considerable amount of data and analysis that supports decision making at the highest levels of the organization. Hanover's people are easy to work with, smart, and really listen to our needs, often giving us more than we thought we needed. Hanover is an excellent value.
- Game Quan, Vice President for Business Affairs and Chief Financial Officer, Claremont School of Theology