We will customize an approach for your institution that leverages the expertise of our team and multiple methodologies to support your institution’s goals.
Brand Perception Analysis
Identify brand strengths and weaknesses.
Surveys prospective and current students, alumni, and community stakeholders to identify an institution’s brand strengths and areas for improvement, capturing distinctions across specific demographics and geographies.
Evaluates your rankings to uncover key drivers of performance and pathways to improved rankings.
Marketing Channel ROI Assessment
Assess outreach effectiveness.
Evaluates an institution’s marketing channel utilization including owned, earned, shared, and paid media relative to competitors.
Leverage differentiating factors.
Benchmarks an institution’s branding and messaging against competitors and highlights opportunities for increased differentiation.
Assess brand strengths and weaknesses
Attract new students with the right messaging for new programs
Evaluate brand positioning versus competitors
Identify which drivers can inflect USNWR ranking performance
The Australian National University prides itself on having an evidence-based decision making philosophy. This increases the demand for quality information, and we see our partnership with Hanover as an opportunity to extend our internal resources further to meet this demand. Currently, the ANU, like other Australian universities, has fantastic data on the Australian High Education Context through our national data sharing agreements. However, education and research are global business and the access to high quality Australian data sometimes leads us to limit our analysis to this context, leaving blind spots in terms of our international benchmark partners. We believe Hanover can help us think globally about how we benchmark and help us to think more laterally around what data is available to us and how it can be used. In Hanover, we believe we have found a partner who can extend our internal capability and bring an international perspective to gathering information to support key decisions.
Richelle Hilton; Director Planning and Performance Measurement Division