Marketing Solutions measure your institution’s brand and marketing effectiveness and identify the most attractive attributes to leverage in outreach.

We help you answer key questions and deliver strategies for success:

  • How strong is our institution’s brand recognition?
  • How do staff, faculty, students, and alumni define our institution’s brand?
  • How can we improve our position in the USNWR rankings?
  • How can we strengthen our online presence?
  • How can our institution’s messaging give us an advantage over our competitors?

Hanover’s Marketing Solution

We will customize an approach for your institution that leverages the expertise of our team and multiple methodologies to support your institution’s goals.

Brand Perception Analysis

screenshot: brand perception analysis

Identify brand strengths and weaknesses.

Surveys prospective and current students, alumni, and community stakeholders to identify an institution’s brand strengths and areas for improvement, capturing distinctions across specific demographics and geographies.

USNWR Ranking Analysis

screenshot: us news & world ranking analysis

Increase exposure.

Evaluates U.S. News and World Report rankings to uncover key drivers of performance and pathways to improved rankings.

Marketing Channel ROI Assessment

screenshot: marketing channel roi assessmentn

Assess outreach effectiveness.

Evaluates an institution’s marketing channel utilization including owned, earned, shared, and paid media relative to competitors.

Messaging Differentiation

screenshot: messaging differentiation

Leverage differentiating factors. 

Benchmarks an institution’s branding and messaging against competitors and highlights opportunities for increased differentiation.

Outcomes

  • Assess brand strengths and weaknesses
  • Attract new students with the right messaging for new programs
  • Evaluate brand positioning versus competitors
  • Identify which drivers can inflect USNWR ranking performance
  • Improve marketing channel effectiveness

A Word from One of Our Higher Education Clients:

“As a small institution, we decided to partner with Hanover because of its expertise in working with higher education institutions of all sizes. We plan to use Hanover’s research to inform decisions that will help us meet critical institutional goals, such as understanding the workforce needs of our service area and how to meet those needs; enhancing our recruitment, retention, and student engagement strategies; improving our marketing efforts; and better understanding program and scheduling needs of students. As we debated whether to engage an external research partner, it became more apparent the cost/benefit of working with Hanover and the expertise and assistance they bring was something we could not pass up.”

– Gene Bilodeau; Executive Director; Black Hills State University – Rapid City

 

Black Hills State University logo

Why Black Hills State University – Rapid City is Working with Hanover Research

Whatever your goals, Hanover will partner with you to create a custom approach to support your needs.

Learn More

Hanover Research