We will customize an approach for your institution that leverages the expertise of our team and multiple methodologies to support your institution’s goals.
Brand Assessment Survey
Identify brand strengths and weaknesses.
Surveys prospective and current students, alumni, and community stakeholders to identify an institution’s brand strengths and areas for improvement, capturing distinctions across specific demographics and geographies.
Evaluates your rankings to uncover key drivers of performance and pathways to improved rankings.
Marketing Channel Assessment
Assess outreach effectiveness.
Evaluates an institution’s marketing channel utilization including owned, earned, shared, and paid media relative to competitors.
Leverage differentiating factors.
Benchmarks an institution’s branding and messaging against competitors and highlights opportunities for increased differentiation.
Assess brand strengths and weaknesses
Attract new students with the right messaging for new programs
Evaluate brand positioning versus competitors
Identify which drivers can inflect USNWR ranking performance
We chose to work with Hanover because their reputation for providing high-quality, actionable research and analysis and their focus on the partner relationship made them a great match for our needs. We plan to use Hanover in areas in which a data-driven approach and access to Hanover’s resources and expertise will support our goals. Specifically, Hanover will assist with supporting select initiatives in our new strategic plan, which includes a focus on growth, innovation, and providing a high-quality educational experience to our students.
– Russell Mayer, PhD; Vice President for Academic Affairs; Marian University