We will customize an approach for your institution that leverages the expertise of our team and multiple methodologies to support your institution’s goals.
Brand Perception Analysis
Identify brand strengths and weaknesses.
Surveys prospective and current students, alumni, and community stakeholders to identify an institution’s brand strengths and areas for improvement, capturing distinctions across specific demographics and geographies.
Evaluates your rankings to uncover key drivers of performance and pathways to improved rankings.
Marketing Channel ROI Assessment
Assess outreach effectiveness.
Evaluates an institution’s marketing channel utilization including owned, earned, shared, and paid media relative to competitors.
Leverage differentiating factors.
Benchmarks an institution’s branding and messaging against competitors and highlights opportunities for increased differentiation.
Assess brand strengths and weaknesses
Attract new students with the right messaging for new programs
Evaluate brand positioning versus competitors
Identify which drivers can inflect USNWR ranking performance
We partnered with Hanover because they have a reputation for excellence in research, possess a breadth of research expertise within the company, and feature access to a vast research archive.
Like all growing universities, Campbell has more research projects we’d like to execute than there is staff power to complete. Partnering with Hanover and using the company’s resources will allow us an opportunity to explore lingering questions, like enrollment management and program development, and make informed decisions about the University’s future.
Campbell was seeking a research partner who has the experience to help us transform our general queries into refined research questions, access to the best external data bases, the internal resources and capacity to analyze our data, the capability of producing reliable findings and conclusions, and the ability to leave the results in our hands for us to make our own data-based decisions and create our own destiny. If you are looking for partners and not consultants, we recommend Hanover Research.
- Dr. John Roberson, Ed.D; Executive Assistant to the President