Higher Education Marketing Solutions measure your institution’s brand and marketing effectiveness and identify the most attractive attributes to leverage in outreach.

We help you answer key questions and deliver strategies for success:

  • How strong is our institution’s brand recognition?
  • How do staff, faculty, students, and alumni define our institution’s brand?
  • How can we improve our position in the USNWR rankings?
  • How can we strengthen our online presence?
  • How can our institution’s messaging give us an advantage over our competitors?

Hanover’s Higher Education Marketing Solution

We will customize an approach for your institution that leverages the expertise of our team and multiple methodologies to support your institution’s goals.

Brand Assessment Survey

screenshot: brand perception analysis

Identify brand strengths and weaknesses.

Surveys prospective and current students, alumni, and community stakeholders to identify an institution’s brand strengths and areas for improvement, capturing distinctions across specific demographics and geographies.

Ranking Analysis

screenshot: us news & world ranking analysis

Increase exposure.

Evaluates your rankings to uncover key drivers of performance and pathways to improved rankings.

Marketing Channel Assessment

screenshot: marketing channel assessment

Assess outreach effectiveness.

Evaluates an institution’s marketing channel utilization including owned, earned, shared, and paid media relative to competitors.

Messaging Differentiation

screenshot: messaging differentiation

Leverage differentiating factors. 

Benchmarks an institution’s branding and messaging against competitors and highlights opportunities for increased differentiation.

Outcomes

  • Assess brand strengths and weaknesses
  • Attract new students with the right messaging for new programs
  • Evaluate brand positioning versus competitors
  • Identify which drivers can inflect USNWR ranking performance
  • Improve marketing channel effectiveness

A Word from One of Our Higher Education Clients:

[Hanover Research provides a] cost-effective way to supplement our Institutional Research capability; focused on areas of strategic importance to the college. We are compiling a strategic plan for FY 2017-2020 [and] one of the key elements of this plan is data informed decisions.  Hanover’s research will help us ensure our decisions are grounded in data analysis and research and not just wishful thinking. Projects related to academic program offerings, branding/identity, recruitment and enrollment will be our highest priorities and ensure a sustainable future for the college. You can’t make informed decisions without research and analysis.  Hanover provides the capacity for research at a reasonable cost and comes highly recommended by their higher education clients.

Elizabethtown College logo

- Bob Wallett, Vice President for Administration & Finance, Elizabethtown College

Whatever your goals, Hanover will partner with you to create a custom approach to support your needs.

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