We will customize an approach for your institution that leverages the expertise of our team and multiple methodologies to support your institution’s goals.
Brand Assessment Survey
Identify brand strengths and weaknesses.
Surveys prospective and current students, alumni, and community stakeholders to identify an institution’s brand strengths and areas for improvement, capturing distinctions across specific demographics and geographies.
Evaluates your rankings to uncover key drivers of performance and pathways to improved rankings.
Marketing Channel Assessment
Assess outreach effectiveness.
Evaluates an institution’s marketing channel utilization including owned, earned, shared, and paid media relative to competitors.
Leverage differentiating factors.
Benchmarks an institution’s branding and messaging against competitors and highlights opportunities for increased differentiation.
Assess brand strengths and weaknesses
Attract new students with the right messaging for new programs
Evaluate brand positioning versus competitors
Identify which drivers can inflect USNWR ranking performance
When deciding whether or not to partner with Hanover, we were impressed with their high levels of professionalism and personal attention during our initial process of discernment. They won us over with their consistent attentiveness to us! We believe that Hanover will be able to help us make wise decisions about our strategic direction by providing us data that we do not have immediate access to. We are convinced that we must move ahead into high quality online degree programs at our school. We are not willing to compromise on our ethos and values and student-centered culture. We found that Hanover really understands our commitments and have both the desire and the skills to help us.
Dr. Leanne Van Dyk, President, Professor of Theology