We will customize an approach for your institution that leverages the expertise of our team and multiple methodologies to support your institution’s goals.
Brand Assessment Survey
Identify brand strengths and weaknesses.
Surveys prospective and current students, alumni, and community stakeholders to identify an institution’s brand strengths and areas for improvement, capturing distinctions across specific demographics and geographies.
Evaluates your rankings to uncover key drivers of performance and pathways to improved rankings.
Marketing Channel Assessment
Assess outreach effectiveness.
Evaluates an institution’s marketing channel utilization including owned, earned, shared, and paid media relative to competitors.
Leverage differentiating factors.
Benchmarks an institution’s branding and messaging against competitors and highlights opportunities for increased differentiation.
Assess brand strengths and weaknesses
Attract new students with the right messaging for new programs
Evaluate brand positioning versus competitors
Identify which drivers can inflect USNWR ranking performance
As a Provost and Vice President Academic I turn to Hanover Research to obtain up-to-date, relevant and well-researched information on a variety of topics pertinent to my role and my institution’s ongoing development. I can attest to receiving excellent research data, personal attention and efficient service coupled with ample opportunities to both connect for further clarification or to adjust the needs of a particular research project. The materials are clear, succinct and the kind of documentation I can easily take to stakeholder and governance meetings to support diverse initiatives. My experience has been excellent and fruitful. I look forward to engaging in more research projects.
- Dr. Sal Ferreras, Provost and Vice President Academic, Kwantlen Polytechnic University (Surrey, British Columbia, Canada)