We will customize an approach for your institution that leverages the expertise of our team and multiple methodologies to support your institution’s goals.
Brand Perception Analysis
Identify brand strengths and weaknesses.
Surveys prospective and current students, alumni, and community stakeholders to identify an institution’s brand strengths and areas for improvement, capturing distinctions across specific demographics and geographies.
Evaluates your rankings to uncover key drivers of performance and pathways to improved rankings.
Marketing Channel ROI Assessment
Assess outreach effectiveness.
Evaluates an institution’s marketing channel utilization including owned, earned, shared, and paid media relative to competitors.
Leverage differentiating factors.
Benchmarks an institution’s branding and messaging against competitors and highlights opportunities for increased differentiation.
Assess brand strengths and weaknesses
Attract new students with the right messaging for new programs
Evaluate brand positioning versus competitors
Identify which drivers can inflect USNWR ranking performance
We are in the process of developing a new strategic plan, and we needed to determine if there is demand for some of our potential new programs. While we could do this internally, we thought it would be better to utilize a firm that could test multiple ideas for us. Further, we liked that Hanover uses both primary and secondary research and plan to leverage Hanover for data in order to make good decisions on how to utilize scarce resources and inform our strategic decision making on new program development.
– Melody A. Blake, Ph.D.; Provost and Vice President for Academic and Student Affairs