We will customize an approach for your institution that leverages the expertise of our team and multiple methodologies to support your institution’s goals.
Brand Assessment Survey
Identify brand strengths and weaknesses.
Surveys prospective and current students, alumni, and community stakeholders to identify an institution’s brand strengths and areas for improvement, capturing distinctions across specific demographics and geographies.
Evaluates your rankings to uncover key drivers of performance and pathways to improved rankings.
Marketing Channel Assessment
Assess outreach effectiveness.
Evaluates an institution’s marketing channel utilization including owned, earned, shared, and paid media relative to competitors.
Leverage differentiating factors.
Benchmarks an institution’s branding and messaging against competitors and highlights opportunities for increased differentiation.
Assess brand strengths and weaknesses
Attract new students with the right messaging for new programs
Evaluate brand positioning versus competitors
Identify which drivers can inflect USNWR ranking performance
Henry Ford College is extremely lean administratively. We do not have the resources to engage in the types of research activities that will provide us with answers to questions that enable us to move forward in meeting our strategic goals and objectives. Specifically, the College has been struggling with the need to create new revenue streams as well as improving enrollment, retention and graduation rates. By using Hanover’s services, Henry Ford College plans to have timely, focused information that we will use to implement new strategies and improve operations.
The decision to engage with Hanover was a joint decision between the VP of Strategy and Information and VP of Academic Affairs. As they were deliberating whether to proceed with our relationship with Hanover, cost and benefits kept rising as major considerations. Our perspective was that the return on this investment made the associated costs worthwhile.
- Becky J. Chadwick, Vice President, Strategy and Information