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“We wanted to take a holistic approach to understand consumer behavior, perceptions, and what words resonate with consumers and the trade when it comes to sustainability. Hanover’s survey insights helped inform our sustainability strategy: we saw that consumers and contractors really care about sustainability and value a manufacturer that is prioritizing sustainability in their business decisions. Hanover brought out research techniques like MaxDiff to help create the best survey instrument for our needs.”

– Kathleen Payne, Research and Customer Insights Manager, Rheem

“We have really appreciated our partnership with Hanover, particularly in being able to do longitudinal work—we like being able to look at work from years ago to see school improvement shown through data-driven insights. The survey team has given us solid research that we can lean on to make informed decisions driven by what our community is showing and saying; we plan to use these survey results to see how we can best support our students in their social-emotional learning. We’ve done substance use, SEL, and staff climate surveys with Hanover, and have found that our partnership helps us be better at what we do.”

– Jon Hood, Director of Student Services, Safety & Security

“Global competition is increasingly regional in nature, and rural regions with comprehensive regional universities are uniquely advantaged. Beyond the obvious economic impacts this study highlights, Iowa Wesleyan University is building the human, social and cultural capital of this region, and is poised to enhance these unique contributions to regional competitiveness. This region would be wise to assure these benefits are acknowledged and supported.”

– Charles W. Fluharty; Iowa Wesleyan University Board of Trustees and President and CEO of the Rural Policy Research Institute

“We value Hanover’s ability to thoroughly contemplate our research questions and execute sophisticated and innovative methodologies that best support our organization’s strategic direction and product division. We view Hanover as a partner in our thought leadership and look forward to working with them on an ongoing basis.”

– Behzad Rassuli, Vice President, Market Intelligence, Auto Care Association

“We wanted to take a holistic approach to understand consumer behavior, perceptions, and what words resonate with consumers and the trade when it comes to sustainability. Hanover’s survey insights helped inform our sustainability strategy: we saw that consumers and contractors really care about sustainability and value a manufacturer that is prioritizing sustainability in their business decisions. Hanover brought out research techniques like MaxDiff to help create the best survey instrument for our needs.”

– Deron Austin, Sr.; Director of Marketing

“We greatly appreciate the high quality of work that Hanover has produced for us during our partnership. Hanover has been able to delve into very specific markets for many of our products, providing valuable insights including market trends, barriers, sizes, competitive analysis and more. Our Hanover team’s professionalism and ability to expand our research capabilities has been appreciated as we shape our strategies for the coming years.”

– Director of Sales & Business Development for CIRCOR Aerospace

“Utilizing Hanover’s Brand Tracker has enabled us to quantitatively assess core segments of our consumer base, namely across baby food and children’s snacks. Taking a data-driven approach to measure key metrics such as Awareness, Consideration, and NPS, as well as how consumers rank key attributes vis-à-vis other brands, has enabled us to confidently track market reaction to our creative campaigns, which helps both us and our customers/partners.”

– Katie Marston, CMO and Nicole MacNeill, Brand Manager

We recently completed a series of projects with Hanover Research that have been extremely helpful for our sales outreach and messaging. First, we completed a survey of potential customers that helped us truly understand what our potential customers care most about—such as demonstrating a return on investment. And then we were able to extract some impactful proof points to demonstrate our impact through a series of interviews with our customers. Not only were we able to get some great insights, but we also got several quotes that were pre-approved for marketing purposes. The insights and content from these studies will be used in our outreach and marketing across our sales outreach over the coming year.

– Dennis Villahermosa, Senior Director, Product Marketing