Multiple Research Options Tailored to You
Comprehensive research, tailored to your organization, to deliver actionable insights
Multiple approaches to tackle your critical questions
Your organization is unique, and so are your research needs. We have expertise across a wide range of methodologies allowing us to match the right research approach to your unique needs and examine complex issues from multiple research angles. When you partner with Hanover, you’ll have a dedicated point-of-contact who gets to know your organization and leverages our full suite of research approaches to develop a custom research agenda tailored to you.
Discover how Hanover’s expertise allows us to provide solutions for the Corporate, Higher Education, and K-12 Education sectors.
Data Analysis
A robust quant team with advanced statistical analysis technology.
Surveys
Fully customized surveys tailored to the task with complete end-to-end support.
Qualitative Research
Full, end-to-end support from discussion guide creation to recruitment and coding.
Strategic Advising
Conducting preliminary/exploratory research, identifying KPIs and measuring previous key initiatives.
Benchmarking & Best Practices
Utilizing competitor scan, market scan, trends analysis and other methods to evaluate competitors.
Market Modeling
A convergence of market modeling, sizing, dynamics, profiles, value chain analysis and regulatory environment.
Put the power of Hanover Research Expertise to work for you
Rheem Measures Homeowner and Contractor Demand for Sustainability
“We wanted to take a holistic approach to understand consumer behavior, perceptions, and what words resonate with consumers and the trade when it comes to sustainability. Hanover’s survey insights helped inform our sustainability strategy: we saw that consumers and contractors really care about sustainability and value a manufacturer that is prioritizing sustainability in their business decisions. Hanover brought out research techniques like MaxDiff to help create the best survey instrument for our needs.”
– Kathleen Payne, Research and Customer Insights Manager, Rheem
McCall Farms Turns Consumer Questions into Confident Brand Decisions
“No matter how familiar you are with the business, no one person’s instinct is going to be able to make the right decisions all of the time. You have to hear from your consumer to understand what they’re looking for and make sure that you’re meeting their needs, or they’re going to find a different company that is.”
— Brian Hodges, Brand Manager
Mueller Leverages Market Analysis for Long-Term Product Strategy
“Our experience over the last couple of years with Hanover has certainly exceeded expectations. I can truly say that our management team here at Mueller now thinks of Hanover first when they have research, survey, or business intelligence needs. This reflects the high quality of the deliverables, the meticulous execution of projects, and the professionalism, business acumen, and promptness of the Hanover project management and client services team.”
– Deron Austin, Sr.; Director of Marketing
Armstrong Flooring, Inc. Addresses Pressing Product Line Need with Hanover’s Survey
“Hanover’s new five-day Quick Turn Survey was just what we needed to address a pressing need. We were on track to launch a product line but needed help to get the internal teams aligned on the new product name. Once the survey results came in, the tone of the conversation changed from emotion-tied assumptions to fact-based decision making. And, ultimately, this enabled us to move ahead on schedule with the product line launch.”
– Armstrong Flooring, Inc.
Why Sigma is Partnering with Hanover Research
“We have a very lean Marketing team and really needed to understand our brand equity, but we didn’t have the resources to put towards it. Hanover provided us not only with capacity to understand our brand, but their expertise in brand assessments with CPG organizations provided a capability that would take us a long time to find or build. Hanover is a partnership we plan to keep for years to come.”
– Shawn Munck, Director of Marketing, European Brands
Betterworks Innovates Sales Outreach and Messaging with Hanover’s Support
We recently completed a series of projects with Hanover Research that have been extremely helpful for our sales outreach and messaging. First, we completed a survey of potential customers that helped us truly understand what our potential customers care most about—such as demonstrating a return on investment. And then we were able to extract some impactful proof points to demonstrate our impact through a series of interviews with our customers. Not only were we able to get some great insights, but we also got several quotes that were pre-approved for marketing purposes. The insights and content from these studies will be used in our outreach and marketing across our sales outreach over the coming year.
– Dennis Villahermosa, Senior Director, Product Marketing
Reports & Briefs
Make decisions with confidence, not guesswork
Hanover Research provides high quality, custom research and analytics through a cost-effective model that helps clients in the corporate, education, and healthcare sectors make informed decisions, identify and seize opportunities, and heighten their effectiveness.
Flexible
Ongoing research agenda adapts with your organization’s needs
Expert
200+ analysts with advanced research expertise
Efficient
Annual, fixed-fee model delivers shared costs and benefits
Dedicated
Exclusive account and research teams ensure strategic partnership
Discover how our expertise can provide solutions for your organization