Multiple Research Options Tailored to You
Comprehensive research, tailored to your organization, to deliver actionable insights
Multiple approaches to tackle your critical questions
Your organization is unique, and so are your research needs. We have expertise across a wide range of methodologies allowing us to match the right research approach to your unique needs and examine complex issues from multiple research angles. When you partner with Hanover, you’ll have a dedicated point-of-contact who gets to know your organization and leverages our full suite of research approaches to develop a custom research agenda tailored to you.
Discover how Hanover’s expertise allows us to provide solutions for the Corporate, Higher Education, and K-12 Education sectors.

Data Analysis
A robust quant team with advanced statistical analysis technology.
Surveys
Fully customized surveys tailored to the task with complete end-to-end support.
Qualitative Research
Full, end-to-end support from discussion guide creation to recruitment and coding.
Strategic Advising
Conducting preliminary/exploratory research, identifying KPIs and measuring previous key initiatives.
Benchmarking & Best Practices
Utilizing competitor scan, market scan, trends analysis and other methods to evaluate competitors.
Market Modeling
A convergence of market modeling, sizing, dynamics, profiles, value chain analysis and regulatory environment.
Put the power of Hanover Research Expertise to work for you

Rheem Measures Homeowner and Contractor Demand for Sustainability
“We wanted to take a holistic approach to understand consumer behavior, perceptions, and what words resonate with consumers and the trade when it comes to sustainability. Hanover’s survey insights helped inform our sustainability strategy: we saw that consumers and contractors really care about sustainability and value a manufacturer that is prioritizing sustainability in their business decisions. Hanover brought out research techniques like MaxDiff to help create the best survey instrument for our needs.”
– Kathleen Payne, Research and Customer Insights Manager, Rheem

New Albany-Plain Local School District Assesses Students’ Social-Emotional Competencies
“We have really appreciated our partnership with Hanover, particularly in being able to do longitudinal work—we like being able to look at work from years ago to see school improvement shown through data-driven insights. The survey team has given us solid research that we can lean on to make informed decisions driven by what our community is showing and saying; we plan to use these survey results to see how we can best support our students in their social-emotional learning. We’ve done substance use, SEL, and staff climate surveys with Hanover, and have found that our partnership helps us be better at what we do.”
– Jon Hood, Director of Student Services, Safety & Security

Hanover Quantifies Iowa Wesleyan University’s $55.1M Economic Impact on Its Community
“Global competition is increasingly regional in nature, and rural regions with comprehensive regional universities are uniquely advantaged. Beyond the obvious economic impacts this study highlights, Iowa Wesleyan University is building the human, social and cultural capital of this region, and is poised to enhance these unique contributions to regional competitiveness. This region would be wise to assure these benefits are acknowledged and supported.”
– Charles W. Fluharty; Iowa Wesleyan University Board of Trustees and President and CEO of the Rural Policy Research Institute

Building a Robust Industry Index for the Auto Care Association
“We value Hanover’s ability to thoroughly contemplate our research questions and execute sophisticated and innovative methodologies that best support our organization’s strategic direction and product division. We view Hanover as a partner in our thought leadership and look forward to working with them on an ongoing basis.”
– Behzad Rassuli, Vice President, Market Intelligence, Auto Care Association

Mueller Leverages Market Analysis for Long-Term Product Strategy
“We wanted to take a holistic approach to understand consumer behavior, perceptions, and what words resonate with consumers and the trade when it comes to sustainability. Hanover’s survey insights helped inform our sustainability strategy: we saw that consumers and contractors really care about sustainability and value a manufacturer that is prioritizing sustainability in their business decisions. Hanover brought out research techniques like MaxDiff to help create the best survey instrument for our needs.”
– Deron Austin, Sr.; Director of Marketing

Why CIRCOR Aerospace is Partnering with Hanover Research
“We greatly appreciate the high quality of work that Hanover has produced for us during our partnership. Hanover has been able to delve into very specific markets for many of our products, providing valuable insights including market trends, barriers, sizes, competitive analysis and more. Our Hanover team’s professionalism and ability to expand our research capabilities has been appreciated as we shape our strategies for the coming years.”
– Director of Sales & Business Development for CIRCOR Aerospace

Why Once Upon a Farm Organics is Partnering with Hanover Research
“Utilizing Hanover’s Brand Tracker has enabled us to quantitatively assess core segments of our consumer base, namely across baby food and children’s snacks. Taking a data-driven approach to measure key metrics such as Awareness, Consideration, and NPS, as well as how consumers rank key attributes vis-à-vis other brands, has enabled us to confidently track market reaction to our creative campaigns, which helps both us and our customers/partners.”
– Katie Marston, CMO and Nicole MacNeill, Brand Manager

Betterworks Innovates Sales Outreach and Messaging with Hanover’s Support
We recently completed a series of projects with Hanover Research that have been extremely helpful for our sales outreach and messaging. First, we completed a survey of potential customers that helped us truly understand what our potential customers care most about—such as demonstrating a return on investment. And then we were able to extract some impactful proof points to demonstrate our impact through a series of interviews with our customers. Not only were we able to get some great insights, but we also got several quotes that were pre-approved for marketing purposes. The insights and content from these studies will be used in our outreach and marketing across our sales outreach over the coming year.
– Dennis Villahermosa, Senior Director, Product Marketing
Reports & Briefs
Make decisions with confidence, not guesswork
Hanover Research provides high quality, custom research and analytics through a cost-effective model that helps clients in the corporate, education, and healthcare sectors make informed decisions, identify and seize opportunities, and heighten their effectiveness.
Flexible
Ongoing research agenda adapts with your organization’s needs
Expert
200+ analysts with advanced research expertise
Efficient
Annual, fixed-fee model delivers shared costs and benefits
Dedicated
Exclusive account and research teams ensure strategic partnership
Discover how our expertise can provide solutions for your organization