Identify and expand into niche, hard-to-model markets with confidence
Our approach to market modeling will help you evaluate critical market expansion factors including unmet customer needs, market size, industry trends, competitors, and regulatory implications. We specialize in analyzing niche or hard-to-model markets that are extremely difficult to analyze. No matter the size or difficulty of market assessment, our insights will help you focus on the most attractive growth areas, reduce the risk of underperformance, and differentiate from competitors.
Market modeling capabilities
Models the demand and market size for a product or service so you can make market entry, product development, and/or geographic expansion decisions.
Reveals key opportunity factors for market entry or expansion decisions including market drivers and limiters, key customer profiles, and major use cases for the product in the market.
Uncovers key characteristics of select competitors in a given market and identifies discernible strategies employed by competitors through scan of corporate communications/filings, news, marketing campaigns, and product introductions.
Value Chain Analysis
Unlocks trends, innovations, and key players along the industry value chain to reveal information on shifting dynamics in the value chain and key points in the chain for your organization to influence.
Identifies key regulatory authorities and agencies for the market of interest, dissects industry standards, and analyzes the potential impact of any relevant rules or regulations on the market.