Examine stakeholder thoughts, feelings, opinions, and perceptions
Sometimes you need more than numbers to make a business decision—you need to understand why customers make the decisions they do.
Qualitative research is key for capturing the motivations behind behavior that quantitative research methods cannot. Our dedicated team of qualitative researchers will partner with you to ensure you capture the rich customer data you need.
Capture stakeholder motivations with these qualitative research capabilities
These facilitator-led group discussions reveal perceptions of or reception to a concept or idea. Our online focus groups provide scheduling flexibility and an opportunity to connect similar participants that are geographically diverse.
Bulletin Board Focus Groups
These moderated, asynchronous, text-based discussions with a select group provide an opportunity to allow respondents to reflect on question prompts before responding.
Diversity, Equity and Inclusion Studies (IDI, Focus Groups or Journaling)
We apply multiple qualitative research methodologies to support diversity, equity, and inclusion initiatives including focus groups, in-depth interviews, and journaling. Participants can include employees, customers, or other key stakeholders.
Qualitative research clients
Tap into the benefits of qualitative research
End-to-end qualitative research support
Research design and strategy consultation
Identification and recruitment of optimal participant mix
Prompts, question guides, and interview question development
Logistics and coordination including platform set up, A/V components, and incentive structure
Moderation and facilitation from qualitative research experts
Data debriefing, coding, and comprehensive results reporting