Measure Stakeholder Perceptions
Critical feedback from stakeholders with best-in-class survey capabilities
Surveys provide a critical barometer of stakeholder perceptions on important issues, and it’s important to get them right—survey question wording, respondent pool makeup, and analysis can make the difference between a statistically sound survey and one that will give you inaccurate results. Our survey experts partner with you to determine the best survey approach, craft the questions, field the survey, and analyze the findings. As a result, you get a reliable gauge of stakeholder perceptions, monitor opinions and usage, and track changes over time.
1+ Million Surveys Deployed Annually
Measure stakeholder perceptions with these survey methodologies
Conjoint Analysis
This survey mimics real-life choices by measuring stakeholder preferences and tradeoffs on features, attributes, products, or services to infer preferences.
Segmentation and Cluster Survey Analysis
Survey results are used to cluster or segment the respondents into meaningfully similar groups, based on their responses to questions to identify patterns of behavior or preferences.
TURF/MaxDiff Analysis
A rank choice survey measures the most important aspects of a product or service and helps rank potential new products, services, or attributes.
Survey Benchmarking
Benchmarking surveys allow organizations to compare their survey results with the results of others on an industry-wide or national scale.
Longitudinal Surveys
A single survey administered at fixed points over time allows you to track changes, spot issues, or identify potential opportunities based on a long-term review of the data.
Tap into the benefits of expert survey design
Methodology expertise
Our team of survey methodology experts ensures the survey is designed to generate accurate results.
End-to-end support
We offer complete support throughout the survey process—from design to fielding and analysis.
Expert analysis
Quantitative data analysts are trained in interpreting and analyzing survey data.
Unique stakeholder reach
Ability to survey unique and niche stakeholder groups.
Complete customization
We create each survey specifically for your organization’s needs and can integrate them seamlessly into any other research priority.
Case Studies
Mermet Leverages Path-to-Purchase Insights to Help Expand Its Online Presence
“We were exploring a website redesign as part of our overall effort to increase our brand’s online presence. With this goal in mind, we felt it was important to understand the path that potential customers of solar screen fabrics take in their purchase journey to inform our planning. Hanover’s analysis provided in-depth insights that helped us identify online content and services that will resonate well with customers.”
– Colin Blackford, Director of Strategy & Innovation, Mermet
Manitou Group Innovates Its Compact Earthmoving Equipment Based on Customer Preferences
“In our mission to center our products around the customer, we strive to regularly incorporate customer feedback into product and service design. We needed to not only understand how customers feel about this equipment, but how they view Manitou and our competing brands as a whole. Hanover’s analysis provided detailed insights into customer preferences for this equipment and the competitive landscape, helping us stand out further in the market and meet our customers’ biggest needs.”
– Jeff Weido, Senior Director, Product Management & Marketing
Douglas County School District Explores Stakeholder Perceptions of School Start Times
“DCSD wanted to assess how our current school start times are impacting our students’ sleep, readiness, mood, and emotional health. The insights from Hanover’s school start time study really impressed the Board; we have started to develop a strategic plan and the information provided from a global perspective is really helpful in the development of our strategic plan.”
– Matt Reynolds, Chief Assessment and Data Officer
Rheem Measures Homeowner and Contractor Demand for Sustainability
“We wanted to take a holistic approach to understand consumer behavior, perceptions, and what words resonate with consumers and the trade when it comes to sustainability. Hanover’s survey insights helped inform our sustainability strategy: we saw that consumers and contractors really care about sustainability and value a manufacturer that is prioritizing sustainability in their business decisions. Hanover brought out research techniques like MaxDiff to help create the best survey instrument for our needs.”
– Kathleen Payne, Research and Customer Insights Manager, Rheem
Ball State Maximizes Programming and Enrollment with Hanover’s Custom Market Research
“We use Hanover to determine the market viability of potential new academic programs and help us get a pulse on our student and prospective student populations. The most important part of this partnership is the customization aspect. Hanover listens to our needs and designs work that will get to the heart of our key questions.”
—Nancy Prater, Director of Marketing and Communications, Online and Distance Education
