Measure Stakeholder Perceptions
Critical feedback from stakeholders with best-in-class survey capabilities
Surveys provide a critical barometer of stakeholder perceptions on important issues, and it’s important to get them right—survey question wording, respondent pool makeup, and analysis can make the difference between a statistically sound survey and one that will give you inaccurate results. Our survey experts partner with you to determine the best survey approach, craft the questions, field the survey, and analyze the findings. As a result, you get a reliable gauge of stakeholder perceptions, monitor opinions and usage, and track changes over time.
1+ Million Surveys Deployed Annually
Measure stakeholder perceptions with these survey methodologies
Conjoint Analysis
This survey mimics real-life choices by measuring stakeholder preferences and tradeoffs on features, attributes, products, or services to infer preferences.
Segmentation and Cluster Survey Analysis
Survey results are used to cluster or segment the respondents into meaningfully similar groups, based on their responses to questions to identify patterns of behavior or preferences.
TURF/MaxDiff Analysis
A rank choice survey measures the most important aspects of a product or service and helps rank potential new products, services, or attributes.
Survey Benchmarking
Benchmarking surveys allow organizations to compare their survey results with the results of others on an industry-wide or national scale.
Longitudinal Surveys
A single survey administered at fixed points over time allows you to track changes, spot issues, or identify potential opportunities based on a long-term review of the data.
Tap into the benefits of expert survey design
Methodology expertise
Our team of survey methodology experts ensures the survey is designed to generate accurate results.
End-to-end support
We offer complete support throughout the survey process—from design to fielding and analysis.
Expert analysis
Quantitative data analysts are trained in interpreting and analyzing survey data.
Unique stakeholder reach
Ability to survey unique and niche stakeholder groups.
Complete customization
We create each survey specifically for your organization’s needs and can integrate them seamlessly into any other research priority.
Custom survey research, up to 4x faster
Rapid Insights combines Hanover’s proprietary AI-powered analysis platform with senior research expertise to deliver high-quality survey insights faster—without sacrificing rigor.
- Focus on the most important findings
- Turn open-ended feedback into clear takeaways
- Support decisions with analyst-reviewed interpretation
- Get results in the format you need (dashboard or analyst-prepared report)
Up to 4x faster analysis — with interactive results within 24 hours.
Back-tested accuracy against Hanover’s research catalog.
Expert-designed studies with analyst oversight where it matters most.
Case Studies
Rapid Insights Delivers High Value Insights at Speed
“I am a big consumer currently. of AI research methodologies and was very excited to see Hanover moving in that direction but maintaining the quality and the integrity of the data and the interpretations.”
— Deborah King, Director of Market Research, Learning Without Tears
Marmon Water Inc. Makes Important Investment Decision Based on Insights from Hanover Survey
“Hanover’s survey insights helped inform our sustainability strategy: we saw that consumers and contractors really care about sustainability and value a manufacturer that is prioritizing sustainability in their business decisions. Hanover brought out research techniques like MaxDiff to help create the best survey instrument for our needs.”
– Mohammed Bayati, Senior Vice President Innovation and Growth Strategy
Epocrates Gains Actionable Insights Through Survey Data
Working with Hanover Research on our recent Jobs To Be Done survey was a highly valuable experience for epocrates. Their thorough analysis provided us with actionable insights that will help guide strategic decisions. We were able to both identify areas where we have a clear competitive advantage as well as highlighted unclaimed opportunity for future expansion. We are grateful for their work and are excited to use it in building out our new strategic roadmap.
– Elizabeth Page, Marketing Manager, epocrates, an athenahealth company