Higher Education Research and Analysis Solutions
Run a high-performing and adaptive institution
Comprehensive solutions and strategic intelligence to tackle pressing Higher Education challenges.
Enhance academics, boost enrollment, manage costs, transform outcomes
We combine comprehensive data with higher education expertise to deliver strategic intelligence that strengthens your institution and advances your mission.
Optimize your entire enrollment funnel from enhancing prospective student recruitment to maximizing applicants and matriculants.
Build a standout academic program portfolio based on student preference and employer demand.
Increase retention and maximize student engagement from start date to graduation.
Campus Climate Survey
Student Success and Retention Analysis
Dropped Student Survey
Alumni Outcomes Survey
Financial Aid Optimization
Tuition Optimization Survey
Tuition and Fees Benchmarking
Organizational Benchmarking
Identify right-fit donors and maximize giving from your key stakeholders.
Donor Segmentation Analysis
Alumni Impact & Engagement Survey
Economic Impact Study
Understand your institution’s value proposition—and communicate it through messaging that resonates.
Brand Perception Surveys
Brand Health Index
Recruitment Channel Analysis
Marketing Position Analysis
Usability Testing
Targeted guidance to bolster the quality, volume, and success rates of your grant applications.
Capacity Development
Funding Research
Pre-Proposal Support
Proposal Support
Proposal Development
Who We Serve
Hanover Research serves a wide range of higher education institutions and leadership teams around the globe. We partner with public, private, and for-profit institutions; community colleges and polytechnics; small, midsize, and large colleges and universities; and professional associations and consortia. Hanover has helped more than 2,000 postsecondary institutions solve complex challenges through customized research, data analysis, and strategic advising.
Trusted by 2,000+ higher education institutions
Accelerate institutional success initiatives
Your dedicated advisor evaluates your challenges and develops a tailored action plan
We then harness the multi-methodological expertise of our 200+ analysts to provide you with comprehensive analysis of and recommendations for addressing your challenges.
Data Analysis
Sophisticated modelling to optimize the enrollment funnel, micro-target recruitment, and evaluate attrition risk.
Surveys
Gather feedback on campus climate, program preferences, enrollment factors, and more using best-in-class design and analysis.
Qualitative Research
Understand student, faculty, and staff thoughts, feelings, opinions, and perceptions with focus groups and in-depth interviews.
Strategic Advising
Benchmarking & Best Practices
Hanover Digital
Turn insights into action with 1,000+ research reports, data, and tools in one always-on portal.
Higher Education Case Studies
University of Florida Leverages Higher Ed Market Analysis to Strengthen Academic Programs
UF’s Office for Strategic Initiatives partnered with Hanover to systematize its academic program development process with market analysis.
Community College of Rhode Island Market Analysis Launches Campus Transformation
Hanover Research helped CCRI’s Newport County campus address critical enrollment challenges by tapping into market research innovations.
UF Hamilton Uses Market Research to Attune to Student Program Demand
University of Florida’s Hamilton School applied Hanover’s survey and interview insights to improve enrollment messaging and academic program decisions.
UVA’s Business Schools Launch Master of Science in Business Analytics Degree
UVA needed to assess the viability of a new degree, garner internal support and demonstrate the need to the state accrediting body for the program.
Register for Upcoming Higher Education Webinars
Navigating the Foundation Funding Landscape
- September 24, 2026 12:00 pm ET
- Grants for Higher Ed Institutions, Higher Education, K–12 Grants
Survey Insights: What Prospective Students Want in 2026
- October 27, 2026 2:00 pm ET
- Brand Strategy, Enrollment Management, Higher Ed Trends, Higher Education, Student Success
Collaborating with Community Partners in Grant Seeking
- October 29, 2026 12:00 pm ET
- Grants for Higher Ed Institutions, Higher Education, K–12 Grants
Assessing Alignment & Competitiveness in Grant Prospecting
- November 19, 2026 12:00 pm ET
- Grants for Higher Ed Institutions, Higher Education, K–12 Grants
Roundtable: Building Interdisciplinary Collaboration
- December 17, 2026 12:00 pm ET
- Grants for Higher Ed Institutions, Higher Education, K–12 Grants
Higher Education Research & Insights
- Reports & Briefs
Are your programs meeting labor market demands? Within a fast-changing job market, it is critical for higher education institutions to align their academic programs with
- Webinars
AI is rapidly changing the way organizations identify and pursue grant funding, offering tools that can save time and enhance your strategy if used thoughtfully.
- Reports & Briefs
Find out how academic program cost tracking is helping higher ed leaders assess program value, reduce costs, and make smarter academic investment decisions. In 2026–27,
- Webinars
Teaching-centered institutions have unique strengths — such as close faculty-student engagement and a strong educational mission — that can be powerful assets in grant seeking.
- Webinars
In this webinar, Hanover Research presents and reflects on the results of Hanover’s annual 2026 Admitted Student Survey. Following this webinar, higher education leaders will
- Reports & Briefs
Higher ed marketing is changing and the pressure to keep up is growing. Use this guidance to maximize your institution’s branding and marketing effectiveness. In
Make decisions with confidence, not guesswork
Hanover Research provides high quality, custom research and analytics through a cost-effective model that helps clients in the corporate, education, and healthcare sectors make informed decisions, identify and seize opportunities, and heighten their effectiveness.
Flexible
Ongoing research agenda adapts with your organization’s needs
Expert
200+ analysts with advanced research expertise
Efficient
Annual, fixed-fee model delivers shared costs and benefits
Dedicated
Exclusive account and research teams ensure strategic partnership