Develop the Academic Programs Students and Employers Demand Most
Launch competitive, in-demand academic programs backed by data-driven programming insights
A strong portfolio of program offerings is key to attracting students and differentiating from peers.
Our solutions help institutions identify the programs that will appeal to the most likely applicants and prepare them for the workforce. Using analysis of market and employer demand, industry benchmarking, and surveys, Hanover helps optimize existing programs and launch new ones strategically.
1,000+ academic programming projects completed annually
Academic programming insights to identify the right programs to pursue
Assesses student and labor market demand trends using degree conferral rates and economic forecasting to discover opportunities for programmatic offerings. With further program-specific analyses into your areas of interest, your Hanover team helps you contextualize program viability through market factors like the competitive landscape and job opening trends.
Examines critical elements of new academic program viability (student demand, labor market demand, and market saturation) to quantify the feasibility of a degree program offering.
Gauges student interest in academic programs, institutional brand perception, and marketing communication effectiveness to unpack how prospective students view your institution.
Uses interviews with employers and industry experts to uncover skill gaps, labor market trends, and employer perceptions of your institution to help shape an academic program portfolio that is in line with employer needs.
UVA’s Business Schools Launch Master’s of Business Analytics Degree
“Establishing a satellite campus in D.C. for our Master’s in Business Analytics program was an important decision for us. We suspected it would be a very beneficial move for Darden and McIntire, but we needed evidence to back that up. Hanover was able to prove to us, and the state accrediting body, that we were making a sound decision.”
– Maureen Wellen, Executive Director, Faculty Advancement at UVA’s Darden School
Aultman College of Nursing and Health Sciences Launches Four-Year Program with Hanover’s Analysis
“Hanover was integral in preparing our case with the HLC. Through Hanover’s research, Aultman College had a foundation that led to HLC approval with no monitoring required. We are thrilled to be able to offer this high-demand program to students.”
– Amanda L. Espenschied-Reilly, Ph.D., Dean of General Education & Online Learning
Why Victoria University of Wellington is Partnering with Hanover Research
“In the context of dramatic changes in the higher education sector following the COVID-19 pandemic, Victoria University of Wellington is considering how best to position itself for the future. Engaging with Hanover Research will help ensure the University makes robust, informed decisions about issues of future academic development and market positioning. We plan to pursue international benchmarking of current activities and will seek guidance on new opportunities. Given our location in Wellington, New Zealand’s capital city, we are particularly interested in those opportunities that realise our ambition of being a world-leading capital city university and one of the great global-civic universities. Hanover Research will be a valued external partner in this next phase of our development.”
– Professor Wendy Larner, Provost
