Develop the Academic Programs Students and Employers Demand Most
Launch competitive, in-demand academic programs backed by data-driven programming insights
A strong portfolio of program offerings is key to attracting students and differentiating from peers.
Our solutions help institutions identify the programs that will appeal to the most likely applicants and prepare them for the workforce. Using analysis of market and employer demand, industry benchmarking, and surveys, Hanover helps optimize existing programs and launch new ones strategically.
1,000+ academic programming projects completed annually
Academic programming insights to identify the right programs to pursue
Assesses student and labor market demand trends using degree conferral rates and economic forecasting to discover opportunities for programmatic offerings. With further program-specific analyses into your areas of interest, your Hanover team helps you contextualize program viability through market factors like the competitive landscape and job opening trends.
Examines critical elements of new academic program viability (student demand, labor market demand, and market saturation) to quantify the feasibility of a degree program offering.
Gauges student interest in academic programs, institutional brand perception, and marketing communication effectiveness to unpack how prospective students view your institution.
Provides a clear view of true program costs, accounting for your unique resource-sharing arrangements. Insights presented in an interactive dashboard allow you to make informed programming decisions and optimize resource allocation.
Uses interviews with employers and industry experts to uncover skill gaps, labor market trends, and employer perceptions of your institution to help shape an academic program portfolio that is in line with employer needs.
UF Hamilton Uses Market Research to Attune to Student Program Demand
“This partnership helped us figure out how we could actually address the people who would be signing up for our majors. Hanover’s insights helped us understand how prospective students and families think.”
— Robert G. Ingram, PhD, Professor of Humanities and Associate Director
University of Florida Leverages Higher Ed Market Analysis to Strengthen Academic Programs
“At the University of Florida, we are required to complete a market analysis for most new academic programs to justify their creation and funding. Before Hanover built our dashboards, the only way we could get that kind of market analysis was by piecing it together ourselves, which was very time consuming.”
—Jonathan Orsini, PhD, Director of Operations, Office for Strategic Initiatives
Saint Joseph’s University Builds Capacity to Reimagine Adult Degree Completion
“Our institution needed an objective thought partner to guide us through an ambitious project to reimagine degree completion. This entails several tactical projects that include deep dives into qualitative research that we simply didn’t have internal capacity to do.
The Hanover Research team heard our needs clearly, providing partnership and dialogue that enriched the project. We’ve found that it is possible to gain objective expertise that is affordable, efficient, and personal.”
The University of Bristol and Hanover Partner to Explore A.I. Viability
“Hanover Research has proved to be a valuable partner to enable us to expand the capacity of our in-house market research team at a time when the University is changing its programme portfolio significantly. They helped us to analyse the student market for new postgraduate programmes in AI, enabling us to develop the business cases for the programmes at top speed. They have worked effectively with us to scope tasks and identify appropriate international comparators. Their research with international employers has been very valuable in the analysis of existing and new programmes alike.”
Wharton County Junior College Teams Up with Hanover to Boost Student Outcomes & Workforce Impact
“Wharton County Junior College (WCJC) selected Hanover Research as a strategic partner to expand our institutional research capacity without adding permanent staffing. Because our college is committed to data-informed strategy and continuous improvement, we need timely, high-quality analysis to inform our decision-making, especially tied to student success, enrollment, and workforce alignment.”
– Amanda Allen, EdD, President