Prospective Student Survey Uncover insights to increase enrollment yield

Home > Higher Education > Academic Program Development > Prospective Student Survey

Attract new students by addressing their needs

With more students questioning the value of a college degree, it’s never been more important for universities to set themselves apart. The best place to start? Knowing what prospective students want and how they view your institution.

Hanover’s researchers have surveyed more than 20,000 prospective students and know how to efficiently capture their sentiments. That includes analyzing how they decide where to apply, what they plan to study, and how to best communicate with them.

of prospective students would be more likely to apply to a program if it had an accelerated option such as a three-year bachelor's degree.

0 %

Source: National Prospective Student Survey

Engage potential students through effective and meaningful marketing

Discover

Increase enrollment and revenue by identifying what prospective students want the most.

Examine

Understand the factors that influence student’s application and enrollment decisions.

Stand Out

Develop a marketing strategy to highlight your institution’s strengths and differentiate from the competition.

Engage

Track brand strength over time to develop targeted marketing campaigns for specific student populations.

How it works: Prospective Student Survey

Hanover’s team of survey experts crafts a comprehensive prospective student survey that gauges interest in academic programs, brand perception and awareness levels, and marketing and communication effectiveness.

Project Kickoff

We work with your institution to identify the specific goals of the prospective student survey and to determine the best design, administration, and analysis plan.

Design and Programming

Our survey experts design and structure the survey instrument.

Fielding

The survey is launched through an online platform and our team carefully manages its administration, monitors response rates, and reviews data quality.

Analysis, Reporting, and Delivery

Your Hanover Research team reviews the survey data to distill insights and shares the results with you via a curated analysis that includes recommendations and significant findings to inform your enrollment strategy.

UF Hamilton Uses Market Research to Attune to Student Program Demand

“This partnership helped us figure out how we could actually address the people who would be signing up for our majors. Hanover’s insights helped us understand how prospective students and families think.”

— Robert G. Ingram, PhD, Professor of Humanities and Associate Director

Make decisions with confidence, not guesswork

Hanover Research provides high quality, custom research and analytics through a cost-effective model that helps clients in the corporate, education, and healthcare sectors make informed decisions, identify and seize opportunities, and heighten their effectiveness.

Flexible

Ongoing research agenda adapts with your organization’s needs

Expert

200+ analysts with advanced research expertise

Efficient

Annual, fixed-fee model delivers shared costs and benefits

Dedicated

Exclusive account and research teams ensure strategic partnership