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Prospective Student Survey Uncover insights to increase enrollment yield

Attract new students by addressing their needs

With more students questioning the value of a college degree, it’s never been more important for universities to set themselves apart. The best place to start? Knowing what prospective students want and how they view your institution.

Hanover’s researchers have surveyed more than 20,000 prospective students and know how to efficiently capture their sentiments. That includes analyzing how they decide where to apply, what they plan to study, and how to best communicate with them.

1 in 3

The number of Generation Z students who say the financial fallout of the pandemic has made it unlikely they will pursue a four-year degree

Engage potential students through effective and meaningful marketing


Increase enrollment and revenue by identifying what prospective students want the most.


Understand the factors that influence student’s application and enrollment decisions.

Stand Out

Develop a marketing strategy to highlight your institution’s strengths and differentiate from the competition.


Track brand strength over time to develop targeted marketing campaigns for specific student populations.

How it works: Prospective Student Survey

Hanover’s team of survey experts crafts a comprehensive prospective student survey that gauges interest in academic programs, brand perception and awareness levels, and marketing and communication effectiveness.
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Project Kickoff

We work with your institution to identify the specific goals of the prospective student survey and to determine the best design, administration, and analysis plan.
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Design and Programming

Our survey experts design and structure the survey instrument.
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The survey is launched through an online platform and our team carefully manages its administration, monitors response rates, and reviews data quality.
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Analysis, Reporting, and Delivery

Your Hanover Research team reviews the survey data to distill insights and shares the results with you via a curated analysis that includes recommendations and significant findings to inform your enrollment strategy.

UVA’s Business Schools Launch Master’s of Business Analytics Degree

“Establishing a satellite campus in D.C. for our Master’s in Business Analytics program was an important decision for us. We suspected it would be a very beneficial move for Darden and McIntire, but we needed evidence to back that up. Hanover was able to prove to us, and the state accrediting body, that we were making a sound decision.”

– Maureen Wellen, Executive Director, Faculty Advancement at UVA’s Darden School

Make decisions with confidence, not guesswork

Hanover Research provides high quality, custom research and analytics through a cost-effective model that helps clients in the corporate, education, and healthcare sectors make informed decisions, identify and seize opportunities, and heighten their effectiveness.


Ongoing research agenda adapts with your organization’s needs


200+ analysts with advanced research expertise


Annual, fixed-fee model delivers shared costs and benefits


Exclusive account and research teams ensure strategic partnership

Put the power of our Prospective Student Survey solution to work for you

Become a client

Access the best custom research to help hit your organization’s goals. Request your custom consult below and a member of our team will be in touch.

Have questions? Please visit our contact page.

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