Enrollment Management
Boost Student Application, Yield, and Matriculation Results
Improve outcomes at every stage of the student enrollment journey with data-informed recruitment and admissions strategies. Hanover combines market research, predictive modeling, and data insights to help you attract, admit, enroll, and retain more students.
Connect recruitment and admissions insights across the student experience
Improve conversion and yield rates
Harness predictive analytics to understand enrollment drivers, identify students most likely to enroll, and refine recruitment strategies.
Tap into evolving student preferences
Track prospective students’ needs and perceptions to inform strategic enrollment and program development efforts.
Transform aid strategies to influence student decisions
Configure optimal financial aid offers by student profile and identify trends that maximize matriculation and enrollment rates.
Understand why students don’t enroll
Gain a deeper understanding of admitted student decisions to strengthen your competitive strategy and reduce enrollment friction and barriers.
Validate high-opportunity adult markets
Assess market dynamics to dial in recruitment, evaluate program feasibility, and clarify competitor saturation.
Are you recruiting in the right geographic markets?
Trusted by 2,000+ institutions for critical decisions
Confident enrollment management decisions that move the needle
Full funnel visibility
Our end-to-end analysis connects insights across the entire enrollment journey, not just at a single stage, to improve your short- and long-term enrollment outlook.
Proven strategies for resource efficiency
We help you streamline your recruitment and admissions to focus on the highest-return activities that maximize impact.
Advanced analytics grounded in student voices
Beyond a survey-only approach, we use student feedback, market intelligence, and predictive modeling to clarify motivations and decision drivers.
Increase students’ ability to apply, enroll, and persist at your institution
University of Guelph Partners with Hanover to Strengthen its Competitive Positioning
“At the University of Guelph, we were interested in exploring our institutional positioning across different markets to help forward our overall enrolment priorities.
We partnered with the team at Hanover, who provided a data-driven and methodological analysis of our institution’s standing within the higher education landscape in Canada.
This helped us understand more about our institution, which allowed us to formulate and put forward a comprehensive enrollment management strategy.”
—Brad Minaker, PhD, Associate Vice-President, Institutional Research and Planning
Columbia College Reverses Declining Student Enrollment with Data & Research
“As an institution, we can qualitatively tell ourselves a lot of things and have our own opinions from experience, but we are striving to harness research and data to drive our decisions. Students move and change, and we need to listen to them more. Hanover has become our go-to research partner, making it possible for us to pursue the answers we need.”
– Dixie Williams, Vice President for Enrollment Management and Marketing
Community College of Rhode Island Market Analysis Launches Campus Transformation
“This fall, our culinary students won’t just be learning kitchen skills; they’ll be completing their full general education requirements, bringing new energy and engagement to every corner of the Newport campus. When classrooms are full and hallways are buzzing, it’s a sign that our campus is thriving, not just for students, but for the entire community.”
– Gregory LaPointe, Vice President for Student Affairs, Chief Outcomes Officer, Newport County Campus Leader
SUNY OW Investigates Enrollment Data, Lifting Applications by 15 Percentage Points
“Without Hanover, we wouldn’t be able to do this work. We were short-staffed, and we needed a partner. Hanover experts were the best partners for us then and continue to be great partners now.”
– Lisandra Ramos, Special Assistant to the President, Administration & Initiatives
Featured Insights
- Reports & Briefs
Affordability, ROI, and AI are reshaping how prospective students make college enrollment decisions in 2026. See what the national survey data means for your institution.
- Insights Blog
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Revitalize your institution’s student retention efforts with a data-informed plan to help more students stay engaged and enrolled. In 2026–2027, student retention is not simply
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More applications don’t always mean more students. Use insights from the 2026 National Admitted Student Survey to increase your institution’s enrollment yield. Making the case
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Prepare more students at two-year institutions for a shifting workforce by tracking the top career skills for associate degree holders in 2026. Aligning your institution’s
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Prepare more students for a shifting workforce by tracking the top career skills for bachelor’s and master’s degree holders in 2026. In 2026, aligning the
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Understand Gen Z and Gen Alpha’s evolving college expectations to shore up your higher education enrollment and recruitment efforts. How can colleges and universities recruit