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Enrollment Funnel AnalysisGet more students to the enrollment finish line

Use data to predict and improve conversion rates

To attract more applicants, institutions must understand how students move through their enrollment funnel. If your college or university isn’t addressing leaks in the funnel, you may be missing out on applicants or wasting precious marketing dollars on students who aren’t likely to enroll. Maximize your institution’s growth potential by optimizing performance across each stage of the funnel.

Hanover’s expert research teams help colleges and universities evaluate the health of their enrollment funnel and identify ways to increase conversion rates. Harnessing the power of predictive modeling, Hanover can identify the student variables associated with a higher likelihood of matriculating — so you can tighten your recruitment and enrollment efforts to increase results.

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The percentage increase in four-year enrollment after implementing results from Hanover's enrollment analysis

Move more applicants seamlessly through the enrollment funnel


Examine what drives enrollment to increase the number of students progressing from prospect or inquiry to applicant and enrolled student.


Assign “likelihood to enroll” scores to prospective students, enabling targeted recruitment strategies and increasing enrollment yield.


Develop long-term enrollment management strategies by understanding the longitudinal enrollment trends and thus positively impacting recruitment volume over time.

How it works: Enrollment Funnel Analysis

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Evaluate Funnel Data

Hanover’s team will use your institution’s data to create a custom dashboard for evaluating each stage of the enrollment funnel.
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Decipher Enrollment Factors

Our experts will leverage advanced analytics and predictive modeling capabilities to help you uncover what factors make students more likely to apply and enroll at your institution.
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Forecast Outcomes

Once modeling is complete, our team will score the predicted likelihood of enrollment among individual students in the funnel.
phoenix college

Why Phoenix College is Partnering with Hanover Research

“Our goals include creating an enrollment management plan and an academic master plan that align with the future of the workforce and the potential student population in our community. In addition, we hope to identify how to put our resources to best use to support our students, our institution, and our community. Needing additional research capacity to help us craft our enrollment management and academic master plans, we looked to Hanover to provide the extra support we need. We are eager to get a sense of how our mix of programs and class modalities fit within our very competitive higher education context; this will help us make decisions about how to allocate limited resources.”

Julie Givans Voller, Ed.D, Interim Dean of Student Affairs

Make decisions with confidence, not guesswork

Hanover Research provides high quality, custom research and analytics through a cost-effective model that helps clients in the corporate, education, and healthcare sectors make informed decisions, identify and seize opportunities, and heighten their effectiveness.


Ongoing research agenda adapts with your organization’s needs


200+ analysts with advanced research expertise


Annual, fixed-fee model delivers shared costs and benefits


Exclusive account and research teams ensure strategic partnership

Put the power of our Enrollment Funnel Analysis solution to work for you

Become a client

Access the best custom research to help hit your organization’s goals. Request your custom consult below and a member of our team will be in touch.

Have questions? Please visit our contact page.

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