Enrollment Funnel AnalysisGet more students to the enrollment finish line

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Use data to predict and improve conversion rates

To attract more applicants, institutions must understand how students move through their enrollment funnel. If your college or university isn’t addressing leaks in the funnel, you may be missing out on applicants or wasting precious marketing dollars on students who aren’t likely to enroll. Maximize your institution’s growth potential by optimizing performance across each stage of the funnel.

Hanover’s expert research teams help colleges and universities evaluate the health of their enrollment funnel and identify ways to increase conversion rates. Harnessing the power of predictive modeling, Hanover can identify the student variables associated with a higher likelihood of matriculating — so you can tighten your recruitment and enrollment efforts to increase results.

The percentage increase in four-year enrollment after implementing results from Hanover's enrollment analysis

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Move more applicants seamlessly through the enrollment funnel

Expand

Examine what drives enrollment to increase the number of students progressing from prospect or inquiry to applicant and enrolled student.

Target

Assign “likelihood to enroll” scores to prospective students, enabling targeted recruitment strategies and increasing enrollment yield.

Plan

Develop long-term enrollment management strategies by understanding the longitudinal enrollment trends and thus positively impacting recruitment volume over time.

How it works: Enrollment Funnel Analysis

Evaluate Funnel Data

Hanover’s team will use your institution’s data to create a custom dashboard for evaluating each stage of the enrollment funnel.

Decipher Enrollment Factors

Our experts will leverage advanced analytics and predictive modeling capabilities to help you uncover what factors make students more likely to apply and enroll at your institution.

Forecast Outcomes

Once modeling is complete, our team will score the predicted likelihood of enrollment among individual students in the funnel.

SUNY OW Investigates Enrollment Data, Lifting Applications by 15 Percentage Points

“Without Hanover, we wouldn’t be able to do this work. We were short-staffed, and we needed a partner. Hanover experts were the best partners for us then and continue to be great partners now.”

– Lisandra Ramos, Special Assistant to the President, Administration & Initiatives

Make decisions with confidence, not guesswork

Hanover Research provides high quality, custom research and analytics through a cost-effective model that helps clients in the corporate, education, and healthcare sectors make informed decisions, identify and seize opportunities, and heighten their effectiveness.

Flexible

Ongoing research agenda adapts with your organization’s needs

Expert

200+ analysts with advanced research expertise

Efficient

Annual, fixed-fee model delivers shared costs and benefits

Dedicated

Exclusive account and research teams ensure strategic partnership