Use data to predict and improve conversion rates
To attract more applicants, institutions must understand how students move through their enrollment funnel. If your college or university isn’t addressing leaks in the funnel, you may be missing out on applicants or wasting precious marketing dollars on students who aren’t likely to enroll. Maximize your institution’s growth potential by optimizing performance across each stage of the funnel.
Hanover’s expert research teams help colleges and universities evaluate the health of their enrollment funnel and identify ways to increase conversion rates. Harnessing the power of predictive modeling, Hanover can identify the student variables associated with a higher likelihood of matriculating — so you can tighten your recruitment and enrollment efforts to increase results.
The percentage increase in four-year enrollment after implementing results from Hanover's enrollment analysis
Move more applicants seamlessly through the enrollment funnel
How it works: Enrollment Funnel Analysis
Evaluate Funnel Data
Decipher Enrollment Factors
Why Phoenix College is Partnering with Hanover Research
“Our goals include creating an enrollment management plan and an academic master plan that align with the future of the workforce and the potential student population in our community. In addition, we hope to identify how to put our resources to best use to support our students, our institution, and our community. Needing additional research capacity to help us craft our enrollment management and academic master plans, we looked to Hanover to provide the extra support we need. We are eager to get a sense of how our mix of programs and class modalities fit within our very competitive higher education context; this will help us make decisions about how to allocate limited resources.”
– Julie Givans Voller, Ed.D, Interim Dean of Student Affairs
Make decisions with confidence, not guesswork
Hanover Research provides high quality, custom research and analytics through a cost-effective model that helps clients in the corporate, education, and healthcare sectors make informed decisions, identify and seize opportunities, and heighten their effectiveness.
Ongoing research agenda adapts with your organization’s needs
200+ analysts with advanced research expertise
Annual, fixed-fee model delivers shared costs and benefits
Exclusive account and research teams ensure strategic partnership