Geomarket Opportunity DashboardUncover recruiting opportunities with data-driven strategies

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Recruit more students by targeting the right local and regional geographies

Student demographics are rapidly shifting. Do you know where your most promising potential applicants are located? Colleges and universities need the latest data to keep their institutions top-of-mind with the prospects who are most likely to become their next students, wherever they reside.

Hanover’s research helps institutions make smart geography-based recruitment and marketing decisions. Our teams build custom, interactive dashboards based on your applicant, enrollment, and marketing data, national demographic trends, and other key variables. The result is a clear picture of your applicant pool — including where to find the next untapped student market.

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An institution’s average recruitment cost savings after working with Hanover Research

Zero in on the best locations for outreach and recruiting

Optimize

Target the optimal applicant pool for a program, institution, or branch campus.

Explore

Examine interactive modeling of the geographical trends of your applicant pool.

Prioritize

Evaluate key enrollment metrics to reveal the most favorable recruitment regions.

Expand

Spot new, untapped geographic regions to target recruiting efforts.

How it works: Geomarket Opportunity Dashboard

Enrollment Assessment

Hanover’s researchers analyze three to five years of your enrollment data, conversion rates, and recruitment history. Paired with national and regional census data, we identify your current geographical trends and show potential areas to investigate for future recruitment efforts.

Interactive Modeling

We provide a customized map dashboard with interactive modeling based on the variables for your project. This allows you to pinpoint where your institution should increase or decrease recruitment efforts.

Analysis and Reporting

Finally, we provide you with an executive summary report that includes key findings and identifies your highest potential markets.

Prince George’s Community College Aims to Define Value Proposition with Hanover’s Data Insights

“Prince George’s Community College’s decision to work with Hanover stemmed largely from the implementation of the college’s new strategic plan, which includes new key performance indicators and goals focused on student success, regional impact, and our organizational excellence. To achieve the new goals, research and analysis are important to provide the data we need to measure our success as well as define our value proposition in the county and the region. Working with Hanover will help us acquire baseline data that will shape how we implement our strategic plan. That is our focus now — we are interested in seeing what opportunities exist to create better learning environments for our students to succeed, meet workforce labor demands for businesses in the county and region, and strengthen the college’s overall value proposition.”

— Nassim Ebrahimi, PhD, Associate Vice President, Strategy, Planning and Effectiveness

Make decisions with confidence, not guesswork

Hanover Research provides high quality, custom research and analytics through a cost-effective model that helps clients in the corporate, education, and healthcare sectors make informed decisions, identify and seize opportunities, and heighten their effectiveness.

Flexible

Ongoing research agenda adapts with your organization’s needs

Expert

200+ analysts with advanced research expertise

Efficient

Annual, fixed-fee model delivers shared costs and benefits

Dedicated

Exclusive account and research teams ensure strategic partnership