Institutional Preference SurveyTip the enrollment scales in your favor
Wondering how prospective students rank your institution against others?
Students have more higher education options than ever before. That means colleges and universities must find ways to stand out from the crowd. But what does it take to gain a competitive edge? It requires knowing how prospective students perceive your institution and your competitors and then applying those insights to your recruitment strategies.
Hanover’s research team knows how to capture prospective student sentiment and use it to help you uncover your institution’s key advantages and sharpen your marketing and recruitment practices.
The average number of colleges to which high school students apply
Source: College Decision Day
Identify what messaging moves prospective students to action
Expand
Engage
Stand Out
Optimize
How it works: Institutional Preference Survey
Hanover’s team of survey experts crafts a comprehensive survey that gauges how prospective students perceive your institution, the factors that make them more likely to apply, and the geographic markets with the most opportunity.
Project Kickoff
We work with your institution to identify the specific goals of the survey and determine the best design, administration, and analysis plan.
Design and Programming
Fielding
Analysis, Reporting, and Delivery
McPherson College Explores Top Enrollment Challenges with Hanover’s Support
“I believe that Hanover can provide the resources I need to tap some of key questions we have about the enrollment process. Those questions range from understanding why students choose or do not choose McPherson College to understanding why they leave. I need to understand more about the students who do not choose MC—we have a certain population we want to build, and I don’t feel I have a full picture of when MC is or is not a good fit for students in this population.”
— Christi Hopkins, Vice President of Enrollment Management
Make decisions with confidence, not guesswork
Hanover Research provides high quality, custom research and analytics through a cost-effective model that helps clients in the corporate, education, and healthcare sectors make informed decisions, identify and seize opportunities, and heighten their effectiveness.
Flexible
Ongoing research agenda adapts with your organization’s needs
Expert
200+ analysts with advanced research expertise
Efficient
Annual, fixed-fee model delivers shared costs and benefits
Dedicated
Exclusive account and research teams ensure strategic partnership
