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Institutional Preference SurveyTip the enrollment scales in your favor

Wondering how prospective students rank your institution against others?

Students have more higher education options than ever before. That means colleges and universities must find ways to stand out from the crowd. But what does it take to gain a competitive edge? It requires knowing how prospective students perceive your institution and your competitors and then applying those insights to your recruitment strategies.

Hanover’s research team knows how to capture prospective student sentiment and use it to help you uncover your institution’s key advantages and sharpen your marketing and recruitment practices.


The average number of colleges to which high school students apply

Identify what messaging moves prospective students to action


Increase prospect inquiry, application, and matriculation rates.


Craft targeted marketing campaigns that capture the attention of prospective student sub-populations.

Stand Out

Stay top of mind throughout the recruitment process by highlighting strengths and points of differentiation.


Track prospective student thoughts and perceptions over time to refine offerings and messaging.

How it works: Institutional Preference Survey

Hanover’s team of survey experts crafts a comprehensive survey that gauges how prospective students perceive your institution, the factors that make them more likely to apply, and the geographic markets with the most opportunity.

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Project Kickoff

We work with your institution to identify the specific goals of the survey and determine the best design, administration, and analysis plan.

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Design and Programming

Our survey experts design and build the survey instrument.
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The survey is launched through an online platform, with our team carefully monitoring response rates and reviewing data quality.
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Analysis, Reporting, and Delivery

Your Hanover Research team reviews the survey responses and shares the results with you in a detailed analysis that includes recommendations and significant findings to inform your marketing and recruitment strategy.
mcpherson college

McPherson College Explores Top Enrollment Challenges with Hanover’s Support

“I believe that Hanover can provide the resources I need to tap some of key questions we have about the enrollment process. Those questions range from understanding why students choose or do not choose McPherson College to understanding why they leave. I need to understand more about the students who do not choose MC—we have a certain population we want to build, and I don’t feel I have a full picture of when MC is or is not a good fit for students in this population.”

— Christi Hopkins, Vice President of Enrollment Management

Make decisions with confidence, not guesswork

Hanover Research provides high quality, custom research and analytics through a cost-effective model that helps clients in the corporate, education, and healthcare sectors make informed decisions, identify and seize opportunities, and heighten their effectiveness.


Ongoing research agenda adapts with your organization’s needs


200+ analysts with advanced research expertise


Annual, fixed-fee model delivers shared costs and benefits


Exclusive account and research teams ensure strategic partnership

Put the power of our Institutional Preference Survey solution to work for you

Become a client

Access the best custom research to help hit your organization’s goals. Request your custom consult below and a member of our team will be in touch.

Have questions? Please visit our contact page.

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