An easy-to-use tool providing essential information for your enrollment management and recruitment
Do you know where your most promising potential applicants are located? Hanover’s Geomarket Opportunity Dashboard provides colleges and universities with the latest data to identify the prospective students who are most likely to enroll, wherever they reside.
Uncover Recruiting Opportunities With Data-Driven Strategies
Identify
Get a clear picture of your applicant pool so you find the prospective students who are most likely to enroll.
Prioritize
Allocate recruiting and marketing resources to the right geographic areas.
Visualize
See where your ideal prospective students are located based on the enrollment criteria that matter the most to you.
Everything You Need to Find Your Ideal Students
- A user-friendly dashboard that provides instant geographic visualizations of key demographic and socioeconomic data
- View results by varying levels of geographic granularity, including state, county, and MSA
- Target by student profile including traditional undergraduate, adult/online undergraduate, community college transfer, graduate, or create your own student profile
- Filter by demographic and socioeconomic variables including urbanicity, race/ethnicity, population trends, household income, and educational attainment
- Create a list of promising geographic target markets based on the variables important to your recruitment strategy
How does it work?
Explore Potential Markets
Use the always-on interactive Geomarket Opportunity Dashboard to explore general demographic and socioeconomic trends, identify markets with favorable recruitment conditions, and create a list of promising new markets for further investigation.
Take it a Step Further
Create a Customized Geomarket Opportunity Dashboard
Provide Hanover with three to five years of your historical enrollment funnel
data, conversion rates, and recruitment history. Your institution will receive a
customized Geomarket Opportunity Dashboard with interactive capabilities
to optimize your recruitment strategy based on historical recruitment results
and current demographic and socioeconomic trends.
Customized Data Analysis and In-Depth Reporting
Hanover’s research analysts will provide you with a summary analysis of your key geographic markets and identify your highest potential opportunities for future recruitment efforts.
Customizing to Your Institution
Use the always-on Geomarket Opportunity Dashboard to:
- Understand trends and patterns in geographic markets
- Create a list of promising new markets for further investigation
- Identify markets with favorable recruitment conditions (population growth/stability, demographics, total market size, and more)
Use the custom Geomarket Opportunity Dashboard to make strategic decisions:
- Prioritize recruitment markets
- Reallocate admissions staff and territories
- Determine admissions travel plans
- Set recruitment marketing strategy and plan digital ad buys
University of Guelph Partners with Hanover to Strengthen its Competitive Positioning
“At the University of Guelph, we were interested in exploring our institutional positioning across different markets to help forward our overall enrolment priorities.
We partnered with the team at Hanover, who provided a data-driven and methodological analysis of our institution’s standing within the higher education landscape in Canada.
This helped us understand more about our institution, which allowed us to formulate and put forward a comprehensive enrollment management strategy.”
—Brad Minaker, PhD, Associate Vice-President, Institutional Research and Planning
Ball State Maximizes Programming and Enrollment with Hanover’s Custom Market Research
“We use Hanover to determine the market viability of potential new academic programs and help us get a pulse on our student and prospective student populations. The most important part of this partnership is the customization aspect. Hanover listens to our needs and designs work that will get to the heart of our key questions.”
—Nancy Prater, Director of Marketing and Communications, Online and Distance Education
UVA’s Business Schools Launch Master’s of Business Analytics Degree
“Establishing a satellite campus in D.C. for our Master’s in Business Analytics program was an important decision for us. We suspected it would be a very beneficial move for Darden and McIntire, but we needed evidence to back that up. Hanover was able to prove to us, and the state accrediting body, that we were making a sound decision.”
– Maureen Wellen, Executive Director, Faculty Advancement at UVA’s Darden School
Put the power of our Geomarket Opportunity Dashboard solution to work for you
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