Higher Education Marketing

Reach the Right Students with the Right Messages

Build a brand that showcases your unique value proposition

In an increasingly virtual world, how can institutions communicate their value online and promote the virtual college experience?

Hanover’s marketing research and insights provide a crystal-clear picture of your institution’s brand strengths and prospective student outreach preferences. As a result, you’ll learn what messages, channels, and platforms to use to communicate your brand in an authentic, continuous way.

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Hanover’s USNWR Reconstruction helped clients move an average of 11 places up the U.S. News & World Report rankings

The marketing insights you need to stand out from the competition

Brand Perception Survey

Gauges current perception and awareness levels of your brand by key populations (i.e., prospective students, employers, community members) to unpack how different segments view your institution.

Recruitment Channel Analysis

Assesses how your audience currently receives your communications, how they would like to be engaged going forward, and the topical areas that are of the greatest interest.

Marketing Position Analysis

Reviews target audiences, messaging, and marketing channels using institutional websites, social media, and online advertisements to provide a comparative review of your and your competitors’ online marketing.

Usability Testing

Gauges how users perceive and interact with an institution’s website.

Featured Insights

Reports & Briefs
With enrollments continuing their years-long decline, administrators must implement a cross-departmental approach in order to achieve enrollment targets. With varied contributors of enrollment decline,…

Join other institutions making the most of their marketing investments