Higher Education Marketing

Reach the Right Students with the Right Messages

Build a brand that showcases your unique value proposition

In an increasingly virtual world, how can institutions communicate their value online and promote the virtual college experience?

Hanover’s marketing research and insights provide a crystal-clear picture of your institution’s brand strengths and prospective student outreach preferences. As a result, you’ll learn what messages, channels, and platforms to use to communicate your brand in an authentic, continuous way.

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Hanover’s USNWR Reconstruction helped clients move an average of 11 places up the U.S. News & World Report rankings

The marketing insights you need to stand out from the competition

Brand Assessment Survey

Gauges current perception and awareness levels of your brand by key populations (i.e., prospective students, employers, community members) to unpack how different segments view your institution.

U.S. News & World Report Rankings Analysis

Assesses your institution’s position in the U.S. News & World Report rankings to help you learn how performance in each metric can influence your overall position and how your institution can climb in the rankings.

Marketing Channel Survey

Assesses how your audience currently receives your communications, how they would like to be engaged going forward, and the topical areas that are of the greatest interest.

Marketing Comparative Review

Reviews target audiences, messaging, and marketing channels using institutional websites, social media, and online advertisements to provide a comparative review of your and your competitors’ online marketing.

Featured Insights

Reports & Briefs
Enrollments represent a significant revenue source for all higher education institutions, but enrollments have been in decline for eight years. With the COVID-19 pandemic…
Reports & Briefs
2.9 million fewer students have enrolled in college since the enrollment peak in 2011, reflecting a shift in priorities for recent high school graduates….

Join other institutions making the most of their marketing investments