Reach the Right Students with the Right Messages
Build a brand that showcases your unique value proposition
In an increasingly virtual world, how can institutions communicate their value online and promote the virtual college experience?
Hanover’s marketing research and insights provide a crystal-clear picture of your institution’s brand strengths and prospective student outreach preferences. As a result, you’ll learn what messages, channels, and platforms to use to communicate your brand in an authentic, continuous way.
Hanover’s USNWR Reconstruction helped clients move an average of 11 places up the U.S. News & World Report rankings
The marketing insights you need to stand out from the competition
Brand Perception Survey
Gauges current perception and awareness levels of your brand by key populations (i.e., prospective students, employers, community members) to unpack how different segments view your institution.
Recruitment Channel Analysis
Assesses how your audience currently receives your communications, how they would like to be engaged going forward, and the topical areas that are of the greatest interest.
Marketing Position Analysis
Reviews target audiences, messaging, and marketing channels using institutional websites, social media, and online advertisements to provide a comparative review of your and your competitors’ online marketing.
Usability Testing
Gauges how users perceive and interact with an institution’s website.
Royal College of Surgeons in Ireland (RCSI) Targets International Graduate Students
“This report from Hanover has provided the RCSI Senior Management Team and our School of Postgraduate Studies with invaluable benchmarking insights as we develop our international PhD recruitment strategy.”
– Professor Hannah McGee, Dean, Faculty Of Medicine And Health Sciences, RCSI
Why Glasgow Caledonian University is Partnering with Hanover Research
“Glasgow Caledonian University has a strong existing international footprint, with locations in Glasgow, London, and New York, and long-standing partnerships all around the world. But as the University for the Common Good, we want to keep growing both our global impact and student body. To build on current achievements towards our organisational objectives for 2020, and to support development of our new strategy to 2030, we wanted to engage with a partner that could give us a comprehensive marketplace analysis and help us ensure that our marketing, recruitment and applicant experience strategies deliver.”
– Carolyn Bowick, Director of Marketing, Recruitment and Conversion
Why the University of Mississippi Division of Outreach and Continuing Education is Partnering with Hanover Research
“As our online program offerings expand and evolve to keep up with the changing needs of students, we felt the need to partner with an outside company that could provide relevant program and market analysis to assist us in the strategic planning and marketing of new and current programs. We will be working with Hanover to assess the market and pinpoint the right delivery methods and marketing messages to deliver to the right audience at the right time. As more and more students turn to the flexibility of online courses, we hope the data that Hanover will supply assists us as we work to align our academic programming with workforce needs that serve the state of Mississippi.”
– April Thompson, Director of Academic Outreach
