Reach the Right Students with the Right Messages
Build a brand that showcases your unique value proposition
In an increasingly virtual world, how can institutions communicate their value online and promote the virtual college experience?
Hanover’s marketing research and insights provide a crystal-clear picture of your institution’s brand strengths and prospective student outreach preferences. As a result, you’ll learn what messages, channels, and platforms to use to communicate your brand in an authentic, continuous way.
Hanover’s USNWR Reconstruction helped clients move an average of 11 places up the U.S. News & World Report rankings
The marketing insights you need to stand out from the competition
Brand Perception Surveys
Gauges current perception and awareness levels of your brand by key populations (i.e., prospective students, employers, community members) to unpack how different segments view your institution.
Recruitment Channel Analysis
Assesses how your audience currently receives your communications, how they would like to be engaged going forward, and the topical areas that are of the greatest interest.
Usability Testing
Gauges how users perceive and interact with an institution’s website.
Brand Health Index
Measure longitudinal brand performance, differentiate your institution from competitors, and improve reputation and visibility through an expert-designed interactive dashboard and survey.
Marketing Position Analysis
Reviews target audiences, messaging, and marketing channels using institutional websites, social media, and online advertisements to provide a comparative review of your and your competitors’ online marketing.
University of Guelph Partners with Hanover to Strengthen its Competitive Positioning
“At the University of Guelph, we were interested in exploring our institutional positioning across different markets to help forward our overall enrolment priorities.
We partnered with the team at Hanover, who provided a data-driven and methodological analysis of our institution’s standing within the higher education landscape in Canada.
This helped us understand more about our institution, which allowed us to formulate and put forward a comprehensive enrollment management strategy.”
—Brad Minaker, PhD, Associate Vice-President, Institutional Research and Planning
UF Hamilton Uses Market Research to Attune to Student Program Demand
“This partnership helped us figure out how we could actually address the people who would be signing up for our majors. Hanover’s insights helped us understand how prospective students and families think.”
— Robert G. Ingram, PhD, Professor of Humanities and Associate Director
Royal College of Surgeons in Ireland (RCSI) Targets International Graduate Students
“This report from Hanover has provided the RCSI Senior Management Team and our School of Postgraduate Studies with invaluable benchmarking insights as we develop our international PhD recruitment strategy.”
– Professor Hannah McGee, Dean, Faculty Of Medicine And Health Sciences, RCSI
Case Western Reserve University School of Law Partners with Hanover in Order to Better Focus International Recruiting Efforts
“We are partnering with Hanover to look for insights into specific international markets in order to better focus our recruiting efforts. In particular, we wanted data on markets that match our requirements and help in identifying ones that meet multiple Schools’ needs and priorities. We have worked with Hanover before and were happy with the scope and quality of the research provided. They understand higher education, have strong researchers on staff, and are flexible and easy to work with.”
The University of Bristol and Hanover Partner to Explore A.I. Viability
“Hanover Research has proved to be a valuable partner to enable us to expand the capacity of our in-house market research team at a time when the University is changing its programme portfolio significantly. They helped us to analyse the student market for new postgraduate programmes in AI, enabling us to develop the business cases for the programmes at top speed. They have worked effectively with us to scope tasks and identify appropriate international comparators. Their research with international employers has been very valuable in the analysis of existing and new programmes alike.”