Build a brand that showcases your unique value proposition
In an increasingly virtual world, how can institutions communicate their value online and promote the virtual college experience?
Hanover’s marketing research and insights provide a crystal-clear picture of your institution’s brand strengths and prospective student outreach preferences. As a result, you’ll learn what messages, channels, and platforms to use to communicate your brand in an authentic, continuous way.
The marketing insights you need to stand out from the competition
Brand Perception Survey
Gauges current perception and awareness levels of your brand by key populations (i.e., prospective students, employers, community members) to unpack how different segments view your institution.
Recruitment Channel Analysis
Assesses how your audience currently receives your communications, how they would like to be engaged going forward, and the topical areas that are of the greatest interest.
Marketing Position Analysis
Reviews target audiences, messaging, and marketing channels using institutional websites, social media, and online advertisements to provide a comparative review of your and your competitors’ online marketing.
Gauges how users perceive and interact with an institution’s website.