Get a real-time pulse on student demand for academic programs

Hanover's Program Search Trends Dashboard

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Stay ahead of the curve and ensure your academic programs align with the current and emerging interests of prospective students

Hanover’s Program Search Trends Dashboard enables institutions to gather real-time information on the level of interest in academic programs, as measured by the volume of Google searches for those programs.

The result is an early and immediate indicator of student interest in academic programs to guide academic program development, recruitment efforts, and more.

Uncover program opportunities with our data

Quickly explore student interest in various academic programs and program formats, based upon search engine analytics data

Compare and contrast search metrics among a set of academic programs

Track changes in program search volume over time to identify growth/decline in program interest

View an interactive map that shows search volume trends by state

Everything you need to track program interest

Real-Time Metrics: The Program Search Trends Dashboard provides a leading indicator of student demand for academic programs
Self-Service Access: Independently retrieve and analyze search volume data to include in your new program proposals
Time Saving: The heavy lifting of keyword identification is done for you. Quickly review a high volume of academic programs all at once
User Friendly: Easy-to-use dashboard quickly evaluates search trend data for a wide variety of academic programs and formats

A user-friendly dashboard provides instant visualization of results- no data analysis required

View results by varying levels of geographic granularity, including state, county, and MSA

Target by student profile including traditional undergraduate, adult/ online undergraduate, community college transfer, graduate, or create your own student profile

Filter by demographic and socioeconomic variables including urbanicity, race/ethnicity, population trends, household income, and educational attainment

A comprehensive map of geographic target areas based on the variables important to your recruitment strategy

Enable you to compare features enables you to compare and rank new or existing markets based on the variables important to your recruitment strategy

How to leverage the dashboard:

Prioritize trending academic programs for promotion in
recruiting campaigns

Incorporate search trend volume data into your new academic program proposals/analyses

Identify opportunities for your institution to develop a relevant certificate program

Suggest opportunities for more relevant or in-demand programs

Identify the preferred degree format (online or in-person) and preferred degree level

Ball State Maximizes Programming and Enrollment with Hanover’s Custom Market Research

“We use Hanover to determine the market viability of potential new academic programs and help us get a pulse on our student and prospective student populations. The most important part of this partnership is the customization aspect. Hanover listens to our needs and designs work that will get to the heart of our key questions.”

—Nancy Prater, Director of Marketing and Communications, Online and Distance Education

UVA’s Business Schools Launch Master’s of Business Analytics Degree

“Establishing a satellite campus in D.C. for our Master’s in Business Analytics program was an important decision for us. We suspected it would be a very beneficial move for Darden and McIntire, but we needed evidence to back that up. Hanover was able to prove to us, and the state accrediting body, that we were making a sound decision.”

– Maureen Wellen, Executive Director, Faculty Advancement at UVA’s Darden School

Aultman College of Nursing and Health Sciences Launches Four-Year Program with Hanover’s Analysis

“Hanover was integral in preparing our case with the HLC. Through Hanover’s research, Aultman College had a foundation that led to HLC approval with no monitoring required. We are thrilled to be able to offer this high-demand program to students.”

– Amanda L. Espenschied-Reilly, Ph.D., Dean of General Education & Online Learning