Building Products
Market intelligence for building products to compete in a changing market
The building and construction industries face a unique blend of challenges and opportunities, including balancing rising material costs with sustainability concerns, adapting to a changing lending environment, navigating labor shortages, and adjusting to distribution challenges. In addition, the rise of generative AI is driving industry stakeholders to seek new solutions.
To successfully navigate those challenges, you need a data-driven understanding of market dynamics. Hanover Research offers market intelligence for residential, industrial, and commercial building products manufacturers to weather shifting market conditions and capitalize on unique opportunities.
Source: Hanover Research
How industry research helps building product manufacturers
Bring the right products to market
Overview
Gain insight into market needs and demand to build and enhance your products to meet growing expectations, adjust to evolving preferences (e.g. sustainability), and take advantage of digital transformation.
How We Help
- Product/Category Attitudes and Usage (A&U)
- Concept Test
- Customer Needs Assessment
- Feature and Price Optimization Conjoint Testing
- Market Trends Assessment
Expand into new markets and invest for growth
Overview
Where should you invest to grow? Better understand market conditions, assess future demand, and identify your business’s best risk-adjustment investment opportunities.
How We Help
Discover who your customers are and how to reach them
Overview
Gain an in-depth understanding of the specific characteristics and requirements of key customer groups — whether it be contractors, architects, DIY homeowners, or dealers/distributors — to tailor products, marketing, sales, and service strategies to match their diverse needs.
Build a strong brand and stay ahead of the competition
Overview
Find opportunities, identify your key differentiators, and make the right investments in marketing, customer experience, and channel strategy.
How We Help
- Brand Equity
- Competitive Analysis
- Voice of the Customer
- Attitudes, Awareness, and Usage
Identify the best channel opportunities
Overview
Successfully navigate complex channel dynamics with insights on how dealers and distributors work together, what motivates them to buy, and how they serve their end customers.
How We Help
Armstrong Flooring, Inc. Addresses Pressing Product Line Need with Hanover’s Survey
“Hanover’s new five-day Quick Turn Survey was just what we needed to address a pressing need. We were on track to launch a product line but needed help to get the internal teams aligned on the new product name. Once the survey results came in, the tone of the conversation changed from emotion-tied assumptions to fact-based decision making. And, ultimately, this enabled us to move ahead on schedule with the product line launch.”
– Armstrong Flooring, Inc.