EdTech
Market intelligence EdTech needs to meet the innovations in modern education
EdTech is undergoing a transformation driven by technological advancements, shifting educational paradigms, and changing learner expectations. With increasing competition, rapidly evolving market demands, and a landscape that’s still adjusting to post-pandemic realities, making informed decisions is no longer optional — it’s essential for survival and growth.
Hanover Research understands the needs of key stakeholders, including district administrators, curriculum and IT decision-makers, teachers, and more from our work with over 300 K-12 Districts and Higher Education institutions. As a leader in the education sector, Hanover is positioned to deliver EdTech firms deeper insights and strategic solutions in this dynamic environment.
Source: Hanover Research
How industry research helps EdTech organizations
Price and position solutions to match market and educator needs
Overview
The Ed Tech market is crowded, and buyers are dealing with increased budget constraints. Targeted market insights will help you align your solutions with evolving demands and pedagogical methods, perfect your market positioning, and optimize pricing to maintain a sustainable business model.
How We Help
- Customer Needs Assessment
- Path to Purchase
- Attitudes and Usage
- Pricing Strategy
- Competitive Analysis
Innovate for digital transformation
Overview
Win and delight customers
Overview
Improve user experience with feedback from parents, students, and educators
Overview
How can you improve your products to create more engaging and inclusive learning experiences? Get nuanced insights that help you assess how well your concept aligns with current trends and needs, improve features and functionality, and learn what sets your product apart.
How We Help
- Concept Testing
- In-depth Interview
- Educator Surveys
- UX Testing
- Customer Needs Assessment
Sylvan Validates Market Presence and Diversifies Product Portfolio Using Hanover Surveys
“Sometimes we’re so focused on our internal needs that we lose sight of best practices and an element of objective industry perspective. Hanover is our solution to overcoming this issue. The partnership helps us to interpret the big picture of our market positioning through objective eyes.”
– Amy Przywara, Vice President of Marketing, Sylvan Learning
Hanover Provides Learning A-Z Integrated Research to Support Business Growth
“We are always looking for more data, more inputs, and more insight to make good choices for the future of our business. By leveraging Hanover’s price elasticity report, and corroborating these findings with our own research and assumptions, we were able to make a concrete business decision regarding our product positioning with confidence”
– John Jorgenson, Senior Vice President, Marketing, Learning A-Z
Rapid Insights Delivers High Value Insights at Speed
“I am a big consumer currently. of AI research methodologies and was very excited to see Hanover moving in that direction but maintaining the quality and the integrity of the data and the interpretations.”
— Deborah King, Director of Market Research, Learning Without Tears