Software
Market intelligence to delight customers and win business in the software space
With technological advancements, shifting customer needs, increased competition, and market consolidation, the ability to keep pace can mean the difference between your company thriving or surviving. With trends like artificial intelligence, UX/UI innovation, and automation reshaping the industry, companies must stay attuned to emerging technologies and evolving customer demands, or else they’ll fall behind.
Hanover provides valuable insights into customer pain points, new solutions, and competitor strategies, allowing software companies to tailor products and pricing effectively. As businesses increasingly prioritize data security, scalability, integration capabilities, UX/UI, and market segmentation, our research helps software providers refine their offerings to address these priorities, identify new growth opportunities, and maintain relevance in an overcrowded market.
How industry research helps software companies
Build brand authority and recognition
Overview
Build a strong, unified brand identity to establish yourself as an industry leader, stand out from the crowd, measure and track brand growth, and win customer trust and business in a fiercely competitive market.
Win more deals with a unique value proposition
Overview
How do your products stack up against your competitors? What value does your product offer that nobody else’s does? In an industry full of new and emerging players, creating a competitive edge is essential to win business. Understand your key markets and competitive landscape to develop strategies to win head-to-head against your competitors.
How We Help
- Sales Battlecards
- Competitive Analysis
- Value Proposition & Message Testing
- Jobs to be Done
Improve CX and reduce churn
Overview
Do you know what it takes to win (and keep) customers? Gain intelligence to understand why customers choose you or the competition, enhance every customer interaction, develop personalized experiences, refine UX/UI, and earn customers’ business and loyalty.
How We Help
- Win/Loss Analysis
- User Experience Testing
- Customer Satisfaction
Bring industry-leading products to market
Overview
Are your products positioned and priced for success? Build new and enhanced products that strike a balance between profitability and customer satisfaction with targeted market feedback. Pinpoint the optimal price point, validate product-market fit, and gather crucial customer feedback for a successful product launch and long-term success.
How We Help
- Product and Price Optimization Conjoint
- Concept Testing
- Portfolio Optimization
3Pillar Global Hones Its Go-to-Market Strategy with Hanover’s Data Backing
Our collaboration with Hanover offered the data backing we needed to build the foundation of our go-to-market strategy in a new vertical. Their final findings were essential in presenting to all of our stakeholders, including a board presentation. We are now moving forward with similar engagements of two additional market segments.
– Heather Combs, Chief Operating Officer
Betterworks Innovates Sales Outreach and Messaging with Hanover’s Support
We recently completed a series of projects with Hanover Research that have been extremely helpful for our sales outreach and messaging. First, we completed a survey of potential customers that helped us truly understand what our potential customers care most about—such as demonstrating a return on investment. And then we were able to extract some impactful proof points to demonstrate our impact through a series of interviews with our customers. Not only were we able to get some great insights, but we also got several quotes that were pre-approved for marketing purposes. The insights and content from these studies will be used in our outreach and marketing across our sales outreach over the coming year.
– Dennis Villahermosa, Senior Director, Product Marketing
Bluescape Explores the Competitive Landscape with Hanover’s Sales Battlecards
The recent sales battlecards study provided by Hanover gave our team invaluable insights into evolving SaaS pricing models and strategies. We use the sales battlecards, in combination with our own internal feature comparison guide, to ensure the sales team is well-equipped for success. The follow-up voice of customer research gave us insights into the customer mindset and expectations. Specifically, it grounded our understanding of the core needs of customers.
– Tom Loza, VP Business Development and David Kung, Director of Product Marketing
insightsoftware Turns Data into Authority with Research
“You can’t manufacture authority, but you can really earn it if you’ve got real data to back up your assertions.”
— Bryan Motteram, Vice President Corporate Marketing, insightsoftware