Clayton Homes, America’s largest homebuilder, commissioned Hanover Research to analyze attitudes about manufactured homes, particularly as they relate to millennials and first-time homebuyers. This study, conducted in September 2014 and including the responses of 547 participants, concluded that as the millennial generation matures and improves its buying power, it will become one of the most influential market segments in the housing industry. In fact, Hanover found that 40% of millennials surveyed plan to buy a home within the next four years, and moreover are more likely to consider manufactured housing than non-millennials. These findings validate that Clayton Homes fits the needs of an emerging market segment, and “is set to open doors to homeownership for many years to come,” states CEO Kevin Clayton.
Read Clayton Homes’ full press release here to learn how the millennial generation is unlike others when it comes to their housing wants and needs.