In the highly competitive market of higher education, institutions have an ongoing challenge of attracting students. A key factor in remaining competitive is offering a portfolio of compelling academic degree programs that are of interest to students and offer solid employment prospects after graduation.
However, should an institution get the program development equation wrong, it risks wasting limited funds and resources, placing a heavy distraction on faculty time, and missing the
opportunity to delight students with more attractive course offerings.
When considering new academic program offerings, higher education institutions need to assess program viability methodically, using evidence from a multitude of factors including student interest, labor market demand, and potential hurdles to implementation.
Download the Research Brief “The Case for Data-Driven Program Development” below to learn:
- The four key decision factors all higher education institutions should consider when evaluating a potential academic program.
- What data points higher education institutions need to collect to ensure the optimal academic offerings.
- The most effective research tools and methodologies available to gather the information needed to make effective, data-based program decisions.