Insights

View a series of our most recent Blog posts, Case Studies, and Reports & Briefs below.

Insights Blog

Does Your Organization Need One-Time or Ongoing Brand Tracking?
 

A strong brand helps organizations boost revenue, capitalize on market opportunities, and compete with an increasing number of players across…continue reading 

Ready to Start Brand Tracking? Here Are 5 Things to Do First.
 

Building and maintaining a healthy brand is critical to organizational health. B2B brands with strong brand identities outperform their competitors…continue reading 

8 Key Trends in Customer Journey Mapping
 

Customer journey maps aggregate a vast array of customer data to provide a logical, holistic representation of the purchasing process….continue reading 

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Case Studies

Mermet Leverages Path-to-Purchase Insights to Help Expand Its Online Presence
 

Overview Client: Mermet Industry: Textile Manufacturing Headquarters Location: Cowpens, SC Website: www.mermetusa.com Research Methodologies Used: Path to Purchase Survey  …continue reading 

Manitou Group Innovates Its Compact Earthmoving Equipment Based on Customer Preferences
 

Overview Client: Manitou Group Industry: Agriculture, Construction, and Mining Machinery Manufacturing Headquarters Location: Ancenis, France Website: www.manitou.com Research Methodologies Used:…continue reading 

The Australian National University Evaluates Its Student Family Accommodation
 

Overview Client: The Australian National University Total Enrollment: 26,000 Institution Type: Public, 4-Year Location: Canberra, Australia Website: www.anu.edu.au Research Methodology:…continue reading 

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Reports & Briefs

Academic Equity Workbook
 

Achieving equal outcomes for all students and implementing equitable practices are complex problems district leaders face, which are impacted by…continue reading 

Webinar Recording: Developing Teams for Collaborative Proposals
 

For PIs ready to tackle large multidisciplinary grants with collaborators, assembling and engaging the right team members is a vital…continue reading 

Webinar Recording: Getting Product Development Right in the COVID-19 Era
 

The significant impact of COVID-19 on global supply chains, manufacturing, and production, along with risk avoidance, has caused many US…continue reading 

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Hanover Research