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Photo of a primary school campus

Today’s teachers balance a multitude of expectations from students, administrators, and their communities. Between ensuring positive student outcomes, managing varying…continue reading 

6 Tests to Run Before a Brand Launch

Rebranding or launching a new brand campaign can be a necessary undertaking in order to revitalize a company’s image and…continue reading 

Top 3 Student Services for Increasing Student Retention Rates

2017 marked the sixth straight year that college enrollments declined in the United States. University and college administrations are turning…continue reading 

Ensure CTE Program Success with These 3 Steps

With increasing higher education tuition rates giving rise to skepticism over the value of college degrees, many K-12 school districts…continue reading 

Take Your Power Back: Strengthen Buyer Engagement with 4 Customer Tracking Tools

Today’s technology has given consumers unprecedented degrees of decision-making power when making a purchase. At no point in history have…continue reading 

Minimize Risk When Rebranding by Deploying a Stealth Launch

A solid brand presence is vital for organizations as they experience an exponential increase in competitors and platforms. Strong brands…continue reading 

The HEA’s Grant-Focused PROSPER Act Meets Opposition from Higher Education  Leaders

By C.J. Murphy A multitude of legislative issues remain unresolved in the wake of Congress's impending summer recess. One act…continue reading 

4 Tests to Measure the Customer Journey

Customer journey maps are visual illustrations of a customer’s experience with a brand, from initial discovery through purchase and retention….continue reading 

Top College Tuition Stats You Need to Know

Skepticism over the value of higher education is at an all-time high, but tuition growth continues to outpace yearly inflation….continue reading 

3 Tips for B2B Companies to Transition to eCommerce

The B2B eCommerce market is projected to reach $1.18 trillion domestically by 2021, more than double the size of the…continue reading 

Top 3 Ways Universities are Combating Rising Skepticism for College Degrees

The pressure is on for higher education institutions as they continue to face constraints including falling enrollment and reduced funding….continue reading 

Six Questions to Ask When Setting KPIs in K-12

Since the 2008 recession, most states are providing less funding support per student, leaving a shrinking pool of funds dedicated…continue reading 

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