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4 Tests to Measure the Customer Journey
 

Customer journey maps are visual illustrations of a customer’s experience with a brand, from initial discovery through purchase and retention….continue reading 

Top College Tuition Stats You Need to Know
 

Skepticism over the value of higher education is at an all-time high, but tuition growth continues to outpace yearly inflation….continue reading 

3 Tips for B2B Companies to Transition to eCommerce
 

The B2B eCommerce market is projected to reach $1.18 trillion domestically by 2021, more than double the size of the…continue reading 

Top 3 Ways Universities are Combating Rising Skepticism for College Degrees
 

The pressure is on for higher education institutions as they continue to face constraints including falling enrollment and reduced funding….continue reading 

Six Questions to Ask When Setting KPIs in K-12
 

Since the 2008 recession, most states are providing less funding support per student, leaving a shrinking pool of funds dedicated…continue reading 

Five Ways to Get the Most Out of Your Data
 

In the last two years, more data was created than ever before. Companies who analyze their data effectively enjoy an…continue reading 

Engage Your Alumni Where They Are—On Social Media
 

Charitable contributions provide a significant source of revenue for higher education institutions. As the second-largest source of charitable contributions, alumni…continue reading 

Building a Grantseeking Culture: 4 Insights from Practitioners
 

By: Chad Ross A small group of us got together for breakfast at last month’s annual NORDP Research Development Conference to…continue reading 

How to Implement a Strategic Enrollment Management Plan for Graduate Schools
 

While undergraduate programs have struggled with declining enrollments, graduate institutions have encountered relatively flat enrollment growth in recent years. Though…continue reading 

Questions All Districts Should Ask When Developing a Technology Integration Plan
 

Technology is integral to developing students’ 21st-century skills, as digital learning has become nearly ubiquitous in U.S. classrooms. Public schools…continue reading 

Measuring SEL? Choose Skills that Meet These Three Criteria
 

State and federal agencies are increasingly holding schools accountable for their role in influencing students’ social and emotional (SEL) skills….continue reading 

Trends for B2C Companies Looking to Expand into B2B
 

In less than two years B2B eCommerce will be more than double the size of B2C eCommerce, reaching $1.8 trillion domestically….continue reading 

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