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Decode the B2B Millennial Buyer with These 5 Market Research Tips

For more than a decade, consumer brands have wrestled to understand the unique purchasing behaviors of Millennials, the first generation…continue reading 

A Tactical Guide to Graduate Student Recruitment

By Joe Edwards One of the major questions facing graduate institution administrators is whether graduate enrollments will eventually reflect the…continue reading 

HOW TO: Leverage Focus Groups to Move from Prototype to Product Launch

by Justin Spratley “I like the product because it looks glossy, that means it’s expensive to make. If the company…continue reading 

Tips for Creating a Welcoming School Environment

  A welcoming school environment creates the foundation for making families feel comfortable with the school community. Research shows that…continue reading 

5 Questions All Businesses Should Ask Themselves After a Product Launch

Savvy companies know the product development process does not stop after product launch – to capitalize on the total value…continue reading 

Conducting a Key Trend Assessment? Here are Three Factors to Consider

In the highly competitive higher education market, higher education institutions grapple with designing a portfolio of compelling, in-demand academic degree…continue reading 

Top 6 Social Media Fundraising Strategies for Higher Education Institutions

As institutions struggle with an overall decline in alumni donations, social media represents a promising tool for higher education institutions…continue reading 

Four Common Enrollment Challenges and How Forecasting Can Solve Them

Based on the most recent projections from the Western Interstate Commission for Higher Education (WICHE), following 15 years of increasing…continue reading 

Top Resources for STEM/STEAM Program Implementation

Nearly 80% of the jobs available during the next decade will require math and science skills according to the National …continue reading 

“Anecdotal Data” is an Oxymoron

By: Beth Barrett, Senior Content Director Everyone likes an anecdote. They can lighten the mood, bring life to the mundane,…continue reading 

Market Intelligence: Who Needs it? [Hint: You Do]

By Lana Sytnik, Content Director Why Do Companies Need Market Intelligence? Market intelligence used to come in the form of…continue reading 

Four Tried and Tested Techniques for Measuring Customer Experience

Customer Experience is a critically important priority for the majority of executives worldwide. This makes sense, as companies that provide…continue reading 

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