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212 Insights Blog Posts

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By Mike Chung A regional consumer service provider was considering changing its name to reflect a shift away from outdated…continue reading 

Six Building Industry Trends You Need to Know in 2018
 

By Cam Wall If you’re a building supply manufacturer, you probably look out for Hanley Wood’s annual BUILDER Brand Use…continue reading 

4 Product Portfolio Optimization Tips for Multi-Product Lines
 

By Dan Dellegrotti Today, M&A deals are at an all-time high as companies increasingly seek opportunities to capture market share…continue reading 

6 Ways to Leverage Marketing to Increase Enrollment
 

By Arabella Pluta-Ehlers Let’s face it: higher education has an enrollment problem. Faced with shrinking student populations, increased competition, and more scrutiny over…continue reading 

Strategies for Successful K-12 Survey Administration
 

By Cate Keller  Strong K-12 leaders know that stakeholder feedback is critical to informing decisions and ensuring the success of…continue reading 

Decode the B2B Millennial Buyer with These 5 Market Research Tips
 

For more than a decade, consumer brands have wrestled to understand the unique purchasing behaviors of Millennials, the first generation…continue reading 

A Tactical Guide to Graduate Student Recruitment
 

By Joe Edwards One of the major questions facing graduate institution administrators is whether graduate enrollments will eventually reflect the…continue reading 

HOW TO: Leverage Focus Groups to Move from Prototype to Product Launch
 

by Justin Spratley “I like the product because it looks glossy, that means it’s expensive to make. If the company…continue reading 

Tips for Creating a Welcoming School Environment
 

  A welcoming school environment creates the foundation for making families feel comfortable with the school community. Research shows that…continue reading 

5 Questions All Businesses Should Ask Themselves After a Product Launch
 

Savvy companies know the product development process does not stop after product launch – to capitalize on the total value…continue reading 

Conducting a Key Trend Assessment? Here are Three Factors to Consider
 

In the highly competitive higher education market, higher education institutions grapple with designing a portfolio of compelling, in-demand academic degree…continue reading 

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