Reports & Briefs

The latest white papers and trend reports to help you understand the trends driving your organization

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97 Articles in Reports & Briefs

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Market Analysis eBook
 

Long-term growth is a top priority for companies—nearly two-thirds of businesses identify growth as a top item on their executives’…continue reading 

Best Practices in Higher Education Marketing Strategy
 

With heated competition across higher education institutions vying for a shrinking pool of potential students, institutions are investing in marketing…continue reading 

2019 Bottled Water Market Report
 

U.S. bottled water per capita consumption has grown steadily over the past decade. With an increase of 29 gallons in…continue reading 

Educational Equity Discussion Guide
 

To give each student equal opportunity for success, district leaders across the country are prioritizing equity in their strategic planning…continue reading 

Photo of a university campus
 

Are your programs meeting labor market demands? Within a fast-changing job market, it is critical for higher education institutions to…continue reading 

2019 Trends in Market Analysis
 

Market analysis—used to inform growth investments in current and new markets—is critical for organizations that want to build competitive advantage…continue reading 

Your 5-Step Guide to Creating a Customer Journey Map
 

Have you put yourself in your customers’ shoes to understand what they truly need and expect from your company? Do…continue reading 

The Case for Data-Driven Program Development
 

In the highly competitive market of higher education, institutions understand the importance of graduate outcomes and student interest and are…continue reading 

Enrollment Choice Report: Understanding Student Matriculation Decisions in 2019
 

The cost of higher education in the United States is reaching a tipping point. Less than a third of incoming…continue reading 

Tackle the Top Drivers of Teacher Attrition
 

Teacher retention is an increasingly significant but complex issue for K-12 districts. More teachers are choosing to leave the profession,…continue reading 

Boost Teacher Retention by Improving Your Professional Development
 

Teacher shortages are a significant issue for school districts across the country. 90% of open teaching positions are created by…continue reading 

Five Critical Steps of a Successful Market Analysis
 

To maximize returns on investment and identify potential growth opportunities, companies must continuously assess the state of their respective markets….continue reading 

Hanover Research