Reports & Briefs

The latest white papers and trend reports to help you understand the trends driving your organization

Filter these results
  • Filter Posts by Topic

  • Order Posts

  • Filter Posts by Topic

  • Order Posts

84 Articles in Reports & Briefs

View as:
Top 6 Brand Tracking Metrics
 

40% of marketers say proving ROI is their top marketing challenge. Without clear and continuous measurement, you cannot determine where…continue reading 

6 Top Strategies to Drive Matriculation
 

Higher education enrollment management still faces a veritable number of challenges; with one-third of all high school graduates who plan…continue reading 

The Impact of Market Research: 2018 and Beyond
 

Market research is a vital practice for organizations aspiring to be top contenders in their market. 68% of companies that…continue reading 

Best Practices in CTE Program Planning and Evaluation
 

Career Technical Education (CTE) programming supports students with diverse academic and vocational goals. With an 8% increase in graduation rates…continue reading 

2018 Market Research Impact Report
 

Market research is a vital practice for organizations aspiring to be top contenders in their market. 68% of companies that…continue reading 

Trends in Higher Education: 2019
 

The rate of change in higher education is accelerating, forcing institutions to rethink the way they operate. From the strategies…continue reading 

Best Practices in Higher Education Marketing Strategy
 

With heated competition across higher education institutions vying for a shrinking pool of potential students, institutions are investing in marketing…continue reading 

Giving Tuesday Planning Guide
 

Giving Tuesday, a global day of giving celebrated on the Tuesday following Thanksgiving, is one of the largest fundraising opportunities…continue reading 

Brand Tracking 101 Guide
 

Ongoing brand tracking is essential for improving brand health and tracking the ROI of marketing initiatives. However, establishing a brand…continue reading 

Five Critical Tests for Market Growth
 

Organic growth remains one of the most difficult engines for companies to sustain. Companies have a number of options for…continue reading 

Practices to Promote Family-School-Community Engagement
 

It takes a village to raise a child—and the continued support of that village to help the child succeed academically….continue reading 

Questions to Ask in New Product Development
 

The new product development (NPD) process plays a pivotal role as the primary driver of corporate organic growth—yet, executives frequently…continue reading 

Hanover Research