Amplify Community Visibility, Trust, and Connections
Build effective K–12 enrollment, marketing, and engagement strategies
With more K–12 options available to families, schools and districts are facing greater enrollment and funding shifts. To maintain a strong outlook, K–12 organizations must enhance school-community connections. Hanover equips districts and schools to analyze key enrollment data and deliver focused communications and outreach results.
Increase enrollment through awareness, outreach, transparency, and community involvement
Assess community satisfaction and connection
Our Community Engagement Survey helps schools and districts understand student, staff, family, and community perceptions to guide engagement efforts.
Evaluate key student enrollment metrics
Hanover’s Enrollment Data Analysis explores trends in school enrollment and retention to improve planning and resource allocations.
Understand how your messaging measures up
Our Marketing and Branding Benchmarking Study examines peer schools’ websites and marketing materials to identify trends, gaps, and opportunities.
Improve plans with insights from graduates
Our Alumni Survey captures former student and family perspectives, offering insights on school value, college and career outcomes, and the student experience.
Apply insights from departing families
Hanover’s Family Exit Interviews gather feedback from families and students about why they choose to leave and how they perceive the school culture, facilities, programs, curriculum, and services.
Support teachers’ and leaders’ expertise
Our online, interactive professional learning modules and implementation tools boost employee skills in communication and engagement.
Receive engagement and marketing guidance
Hanover provides tailored workshops and consultations to develop and support your enrollment-related action planning.
Options Schools’ Data-Driven K-12 Recruitment Strategy Leads to 7% Enrollment Growth
“Hanover Research was recommended to us due to its strong track record of providing thorough data to schools. For Options, Hanover was able to develop a rigorous study to help us solve our enrollment challenges, helping us inform future enrollment decisions and giving us a way to measure success.”
— Jake Brandau, Vice President
The Derryfield School Gains a Competitive Edge with Market Data Insights
“As part of refining our strategic enrollment strategies and resource allocations, we partnered with Hanover to conduct a comprehensive data analysis of demographic, economic, and enrollment trends to identify viable markets to optimize our outreach and marketing.
The data insights and recommendations we received from the Hanover team are already being used to guide our Enrollment and Marketing and Communications teams’ strategies and investments, including how we’re communicating to families and marketing events such as our Open House.”
—Andy Chappell, Head of School
University School and Hanover Strengthen its K-12 Enrollment and Marketing
“We were seeking a research partner who could offer both a strategic, data-driven approach and the flexibility to align with our school’s unique enrollment and marketing priorities. We turned to Hanover to meet our goals, which include strengthening the pipeline at key entry points, refining our messaging to better speak to our target audiences, and uncovering opportunities for greater socioeconomic and geographic diversity. Long term, we believe Hanover’s analysis will help us evolve our messaging to resonate more deeply with families who are a strong match for our mission but may not currently see themselves in our school. Ultimately, a good partner like Hanover won’t just answer your questions; they’ll help you refine them and offer invaluable action plans. Be ready to engage in the process — so that this work becomes a tool for alignment and action, not just another report.”
– Christina Townsend Hartz, Director of Admission & Financial Aid
Hanover Research Partners with San Bernardino County Superintendent of Schools to Nurture Community Engagement
“The suite of custom trainings that Hanover Research developed for the Community Engagement Initiative — part of the California Statewide System of Support — is phenomenal. We are thrilled with the final product. The practical community engagement content in these learning modules will undoubtedly help educators learn and grow. I want to express my deep appreciation for the Hanover team’s exceptional skills and dedication. The way they transformed our vision into a reality is truly commendable and will undoubtedly benefit communities statewide.”
– Robin McIver-Brown, Ed.D., Director, Leadership and Outreach, San Bernardino County Superintendent of Schools
Northport Public School Aims to Strengthen Its Market Position with Hanover
“Of all the organizations we evaluated, Hanover gave me the greatest confidence in the accuracy and integrity of the data they provide. Moreover, I was confident that, once we had valid data, Hanover could help us interpret and apply it in meaningful and efficient ways that directly inform our decision-making.”
—Neil Wetherbee, Superintendent
Ways to Partner
Hanover offers multiple ways to work with us. From one-on-one expert guidance and custom research to professional learning and on-demand resources, our goal is to customize our capabilities and support to best meet your needs.
Our research partnership provides you with a dedicated research team and a customized research plan that will deliver actionable insights and analysis.
- Best Practices
- Survey Design & Analysis
- Benchmarking
- Data Analytics
- Qualitative Research
Our Advisory Services include our research services in addition to personalized support from one of our advisors, interactive workshops, and group consultations.
- Capacity Building
- Implementation Support
- Interactive Workshops
- Group Consultation
The Educator Learning Center (ELC) is our online professional learning platform that makes teacher learning sustainable, useful, and convenient.
- Interactive Learning Modules
- Resource Library
- Discussion Boards
- Custom-Built Content
- Implementation Advisor
Our always-on resource that provides research, data, benchmarking, and implementation tools that you can access anytime and share across teams and departments.
- Online Research Library
- Implementation Tools
- Benchmarking Analytics