Hanover Research (Hanover), a leading provider of market research and analytics, has released its annual Trends in Higher Education report. The report summarizes the forces that will shape higher education in 2019 based on Hanover’s work with more than 300 institutions in 2018 across priority areas including academic programming, enrollment management, student success, finance, advancement, and marketing.

“2019 will be a year of significant change for higher education institutions,” said Anil Prahlad, chief research officer, Hanover Research. “This change is coming from all sides, impacting every department in the institution. Evolving immigration regulations are impacting international student enrollment. There is continued uncertainty around funding and student recruitment. An institution’s success in 2019 depends on its ability to understand these changes and adapt quickly through new programs, policies, and initiatives.”

To identify the trends, Hanover analyzed more than 1,000 research projects completed in 2018 on behalf of more than 300 higher education institutions to predict the top research trends for 2019. Key trends forecasted in the report include:

  • Political uncertainty driving a decline in international student enrollments in the U.S.
  • The rise of chief diversity officers reflecting an emphasis on inclusivity
  • An increase in higher education mergers and acquisitions to survive financial instability
  • New innovations in technical programs to bridge the college-career skills gap
  • Utilization of smart targeting to drive donor giving in advancement
  • Virtual recruitment revolutionizes prospective student targeting and recruitment

“Every day we help our members make critical decisions to adapt to the accelerating pace of change in higher education. From strategies for launching academic programs that produce graduates with the skills most needed by employers, to tapping into new technologies to precisely target prospective donors, we believe that institutions can make smart decisions grounded in data, best practice, and student and faculty feedback that will not only help them survive in today’s tumultuous environment, but will set them up to make an impact on the knowledge economy of the future,” said Sid Phillips, chief growth officer, Hanover Research.

To access the report, please click here.

 

About Hanover Research:
Founded in 2003, Hanover Research is a global market research and analytics firm that delivers market intelligence through a unique, fixed-fee model to more than 1,000 clients. Headquartered in Arlington, Virginia, Hanover employs high-caliber market researchers, analysts, and account executives to provide a service that is revolutionary in its combination of flexibility and affordability. Hanover was named a Top 50 Market Research Firm by the American Marketing Association in 2015, 2016, 2017, and 2018, and has also been twice named a Washington Business Journal Fastest Growing Company. To learn more about Hanover Research, visit https://www.hanoverresearch.com.

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