Driving Growth for Software Companies Through Better Customer Insights

driving growth in the software sector through customer insights

Megatrends such as the transition to remote work and an increased reliance on technology to facilitate work have accelerated, opening up a wealth of opportunities for software companies that more quickly understand and capitalize on changing customer behavior. Hanover Research surveyed 197 U.S.-based software leaders to help software companies understand the key challenges and priorities […]

COVID-19 Situation Report

covid-19 business situation report

To understand the economic, political, and public health trajectories of the COVID-19 crisis, Hanover updates its COVID-19 Situation Report on a regular basis. After initially tracking the evolution of the pandemic by comparing the case of the United States, China, and Italy, Hanover is now focusing on the federal and state level responses to COVID-19 […]

COVID-19 Business Response Snapshot

COVID-19 coronavirus Business Response Snapshot

As the COVID-19 pandemic continues to evolve, organizations are striving to stay up-to-date on how other U.S. businesses are responding to and being impacted by the situation. Our COVID-19 Business Response Snapshot provides an excerpt from our comprehensive Business Conditions Tracker, available to members here on the client portal. This snapshot, updated monthly, details COVID-19’s […]

Webinar Recording: Customer Journey Mapping During Uncertainty

Whether it’s creating your first map or updating an existing map, we will share the important inputs needed at each stage of the mapping process. The pandemic has caused a rapid shift in customer and consumer needs and buying patterns that could have lasting effects as the timeline for getting ‘back to normal’ remains elusive […]

Market Analysis eBook

Long-term growth is a top priority for companies—nearly two-thirds of businesses identify growth as a top item on their executives’ agendas. However, developing a long-term growth strategy can be challenging; 70% of businesses struggling with growth make decisions based on instinct and experience instead of data. To sustain and build on their success, leadership teams […]

2021 Emerging Trend Research: Brand Equity

Measuring a company’s value relative to competitors has become critical during COVID-19—making brand equity research a priority for over a third of companies in 2021. Hanover Research created the 2021 Emerging Trend Research: Brand Equity infographic after surveying nearly 400 executives. In the infographic you’ll learn: How brand equity helps them achieve their strategic goals […]

Product Development Reduces Risk and Increases ROI: An Assessment of COVID-19 Impact

Businesses are more risk averse than ever—in fact, over 2 in 5 organizations have launched product development-related activities as a direct result of COVID-19, as many executives see it as a valuable way to reduce risk. Being confident in an investment’s ability to generate revenue is imperative in the current economic climate. Hanover Research reissued […]

Webinar Recording: Getting Product Development Right in the COVID-19 Era

The significant impact of COVID-19 on global supply chains, manufacturing, and production, along with risk avoidance, has caused many US companies to delay or reverse product launches. However, trends in consumer spending and the longevity of the pandemic’s impact indicate there is still need to develop and launch products during this time of uncertainty. In […]