2021 Trends in Shifting Consumer Behavior

report cover for 2021 Trends in Shifting Consumer Behavior

42% of consumers said they spent time during the pandemic re-evaluating what they want from a brand or product. Is your brand adapting to meet the rapidly shifting needs and preferences of consumers? To help B2C brands leverage the changing environment, Hanover surveyed consumers and B2C marketing leaders for our 2021 Trends in Shifting Consumer […]

COVID-19 Situation Report

covid-19 business situation report

To understand the economic, political, and public health trajectories of the COVID-19 crisis, Hanover updates its COVID-19 Situation Report on a regular basis. After initially tracking the evolution of the pandemic by comparing the case of the United States, China, and Italy, Hanover is now focusing on the federal and state level responses to COVID-19 […]

2021 Trends in B2B Manufacturing

cover of the 2021 Trends in B2B Manufacturing report

Customer needs are changing, fast. B2B manufacturers need to adapt with the market to stay competitive. Are you ready? To help answer this question, Hanover surveyed manufacturing leaders to bring you the 2021 Trends in B2B Manufacturing Report. Check it out to examine how other manufacturers are: Adapting to changing B2B buyer journeys Meeting digital […]

Webinar Recording: Seeking New Growth Opportunities Through Market Analysis

As the US economy confronts uncertainty across multiple fronts, companies across the economic landscape are looking for ways to reinforce their core markets and capitalize on emerging opportunities by targeting markets unaffected (or positively affected) by the pandemic.   In this webinar, Hanover’s Chief Content Officer, Anil Prahlad, and Aviacode Inc.’s Vice President of Marketing […]

Driving Growth for Software Companies Through Better Customer Insights

driving growth in the software sector through customer insights

Megatrends such as the transition to remote work and an increased reliance on technology to facilitate work have accelerated, opening up a wealth of opportunities for software companies that more quickly understand and capitalize on changing customer behavior. Hanover Research surveyed 197 U.S.-based software leaders to help software companies understand the key challenges and priorities […]

COVID-19 Business Response Snapshot

COVID-19 coronavirus Business Response Snapshot

As the COVID-19 pandemic continues to evolve, organizations are striving to stay up-to-date on how other U.S. businesses are responding to and being impacted by the situation. Our COVID-19 Business Response Snapshot provides an excerpt from our comprehensive Business Conditions Tracker, available to members here on the client portal. This snapshot, updated monthly, details COVID-19’s […]

Webinar Recording: Customer Journey Mapping During Uncertainty

Whether it’s creating your first map or updating an existing map, we will share the important inputs needed at each stage of the mapping process. The pandemic has caused a rapid shift in customer and consumer needs and buying patterns that could have lasting effects as the timeline for getting ‘back to normal’ remains elusive […]