Privacy Policy

The following Privacy Policy describes how The Hanover Research Council LLC (“us” or “we”) collects, uses, discloses, retains, and protects personal information that we obtain through this website (, from our current and potential clients; from prospective, existing, and former employees; as well as about research participants (such as survey respondents and potential research participants, online and offline); and from third-party list providers (collectively, “Services”). Please read this Privacy Policy carefully.
Hanover Research reserves the right to update this Privacy Policy at any time. If we change the Privacy Policy, we will post an amended draft on, along with an effective date. If we make material changes to our Privacy Policy, we will post a revised Privacy Policy at the bottom of the main page of the website at that states “Privacy Policy,” and a notice of the policy change will appear at the bottom of the website.

Information We Collect

Personal information is any information relating to an identified or identifiable natural person. In other words, it is information through which an individual can be identified (either directly or indirectly) and it includes name, identification number, location data, an online identifier, or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of a person. Anonymized or aggregated information that cannot be used to identify a specific natural person is not considered personal information.
Hanover Research collects personal information through several different online and offline channels, including, but not limited to the following: via our website on any form completed, over the phone, via email when communicating with you, in person, via internal and third-party web-based survey tools, through our customer portals, and from third-party list providers. The types of personal information we generally collect includes, but are not limited to:

  • Client or Potential Client Information: If you use our services, or express interest in our services, you may provide this information via our website or other means, in person or remotely. This data includes: name; employer name; telephone number; email address; mailing address; other contact information; billing, tax, and payroll information; employee background check information; inquiries about actual or potential projects; publicly available social media posts and profiles, and any other information you choose to provide us. We also may maintain documentation of discussions with current or prospective clients, either in person or remotely. We also collect any other information that you choose to provide to us via email, website, phone, in person, or any other means.
  • Survey or Research Information: If you participate in one of our research projects (e.g. respond to a survey), we will collect your name, email address, IP address, company name, job title, demographic information (such as race, ethnicity, gender, and age), educational information, responses to our survey questions, and any other information that you provide to us, online, over the phone, or in person. You may provide this information to us via a third-party research platform, such as Qualtrics or SurveyGizmo.
  • Recruitment Information: If you applied for a job at Hanover Research, we will collect employment related information, such as your name, age, demographics, email address, resume information, job roles, work history, compensation data, benefits information, performance metrics and reviews, background checks, assessments, and any other information that you provide to us or we gather during the course of your candidacy.
  • Third-party sources: We also collect data from third-party sources. This third-party information includes contact lists of potential survey respondents provided by our clients or other third party services such as research panel providers; contact information about potential clients from directories and databases of companies; and information that is available on the Internet, for research or business relations purposes, such as publicly available social media posts. Social media (e.g., Twitter, LinkedIn, Facebook) is analyzed based on publicly available posts and engagement (including opens, clicks, shares, etc.) subject to the individual privacy policies of the respective social media platforms. Hanover uses the data from such third-party sources primarily to provide research services. Hanover is not liable for any security breaches that may occur on any social media platform.
    Automated Information through use of our website or other online services: When you use our website or other online services, we automatically collect certain types of information, including IP address, browser type, device ID, referral URL, date and time of access and the pages you visited and other automated log information. We use this information to help us understand our website activity and to monitor and improve our website. Like many websites, Hanover Research uses website analytics services (e.g., Google Analytics) to collect website usage data. These services may use cookies, which are small text files placed on your computer, to help us analyze how visitors use our website. Most Internet browsers automatically accept cookies by default. You can change your browser settings to reject cookies or to prompt you before accepting a cookie from the websites that you visit. This website usage data may be linked to the other personal information that we may hold about you. For further information about our use of cookies, please refer to our Cookie Policy (

Information About Children 13 Years Old

Although this website is not directed to children under 13 years old, Hanover Research’s clients, which include school districts and corporate clients, may ask Hanover Research to use online services to conduct surveys of children under 13 years old.

When clients request that Hanover Research conduct surveys of children under 13 years old, the clients typically provide the children with links to Hanover Research-created surveys, usually hosted on a third-party site. Hanover Research collects and processes the children’s responses to the surveys. The information that Hanover Research collects may include their school, grade, and IP address. Students who are surveyed on behalf of school districts usually take the surveys on school computers.

Hanover Research’s surveys typically do not result in the collection of personal information, as defined by the Children’s Online Privacy Protection Act (COPPA). Out of an abundance of caution, however, Hanover Research will only conduct surveys of a students under 13 years old upon receiving consent from either the student’s school, school district, or parent. If the survey of a child under 13 years old is conducted on behalf of a corporate client, Hanover Research will obtain verifiable consent from the child’s parent.

Hanover Research’s online services do not enable a child under 13 years old to make personal information publicly available.

Hanover Research only uses information collected from children under 13 years old to produce research reports for the school districts and corporate clients that requested the survey be conducted. The information in the report does not contain personally identifiable information about any children under 13.

For any inquiries concerning Hanover Research’s privacy policies and use of children’s information, contact: Hanover Research, Attention: Privacy & Data Protection, 4401 Wilson Boulevard, 4th Floor, Arlington, VA 22203; (202) 559-0050 In the rare event that Hanover Research has collected personal information, as defined by COPPA, from a child under 13 years old, the child’s parent can contact Hanover Research to request a review or deletion of the child’s personal information, or to refuse to permit further collection of personal information.

Uses of Personal Information

Below is a summary of the ways that we use your personal information, the purposes for those uses, and the legal bases for the uses:

We will use your personal information if the use is necessary for the performance of a contract to which you are a party or in order to take steps at your request prior to entering into a contract. Such uses and purposes include:

  • If you provide us with personal information requesting services or products from us, we will use that information to respond to your request.
  • We will use your personal information to provide any services that you have requested. For example, if you are a client and you provide us with your phone number, we may call you. If you provided us with payment information, we may process that information. If you apply for a job, we will use your information to assess your suitability for current or future job opportunities with Hanover Research.

We will use your personal information for purposes identified at the time the personal information is collected. We may also use your personal information if the use is necessary for the purposes of our client’s or our legitimate interests, provided that these interests are not overridden by your interests or fundamental rights and freedoms.

  • Hanover Research may use any information that survey respondents voluntarily provide to Hanover Research, in combination with any other information, to provide research and insights to clients. Please note that depending on the specific contractual relationship with the client, Hanover may be acting as either a data controller or a data processor, or both.

We may use any information you provide to us to detect, prevent, mitigate, and investigate any potentially prohibited or illegal activities.

We may use your personal information to comply with a legal obligation.

We may use any data for which you have given consent for the processing, such as when individuals provide their information when downloading content from our website. You may withdraw this consent at any time by emailing Hanover at

Sharing Personal Information

We may transfer or disclose your personal information to the following types of third parties:

  • Clients: Hanover Research conducts research on behalf of clients, primarily through the use of surveys. We may share any information that we collect as part of our research, including responses to surveys, with our clients in accordance with the notice provided to you at the outset of the survey.
  • Hanover Research Affiliates: Hanover Research shares personal information with any parent company, subsidiary, or corporate affiliate that is owned or controlled by the same owner.
  • Service Providers: To provide our research services, communicate with new and prospective clients, maintain our daily operations, provide information about our services, and improve our services, we provide personal information to third-party service providers (which may include our parent company, subsidiaries or corporate affiliates). Such providers include data processing services, cloud storage, business process outsourcers, transcription services, and marketing outreach partners. Such third-party service providers are required to maintain the confidentiality of the information we provide to them and are prohibited from using the information for their own purposes. We do not share your personal information with service providers for their own promotional use.
  • Law Enforcement and Legal Proceedings: We will provide personal information to third parties, such as law enforcement or government agencies, if required to do so by applicable law or valid legal process, or if we determine that such sharing is necessary to protect the rights and safety of anyone. We will also provide personal information to parties to a legal proceeding, if we receive a subpoena or similar valid legal process.
  • Corporate Transactions, Mergers, Sales, and Acquisitions: In the event of a prospective or actual merger, sale or acquisition of our company, your personal information may be disclosed to third parties as part of the transaction.


We maintain reasonable security protocols to help protect and secure your personal information against loss, misuse and unauthorized access, disclosure, alteration or destruction while in transmission and storage. We require our service providers to adhere to industry best practices to safeguard the personal information they handle. However, no method of data transmission or storage is 100% secure, therefore, we cannot guarantee its absolute security.


We retain your personal information for as long as necessary to fulfill the purposes for which the data was collected or to otherwise meet a valid business or legal requirement. Once the personal information no longer is necessary to fulfill any of these purposes or retained under our retention policies, we will securely dispose of it. Among the factors that we consider in determining whether to retain personal information are: whether the project for which the data was collected has ended; the sensitivity of the personal information; and whether the information could be anonymized or aggregated.

Additional Information for Individuals Located in the European Union

If you are located in the European Union or European Economic Area and Hanover Research processes your personal information, you may have the following rights. To exercise any of the rights, you may contact Hanover Research via the “Contact Us” section of this privacy policy. Please note that for research data (such as surveys), Hanover may act as either a data controller or data processor, depending on the contractual relationship with the particular client. These rights only apply to the extent that Hanover is acting as the data controller.

  • To the extent that any of Hanover Research’s use of your personal information is based on consent, you may request to withdraw that consent.
  • To the extent that the processing of your personal information is based on the legitimate interests of Hanover Research or a Hanover Research client, you may object to this processing at any time. We will no longer process this personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise, or defense of claims.
  • You have a right to access your personal data, including: information about the purposes of processing; the categories of personal data concerned; the recipients of the personal data; and where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period. This right of access may be subject to legal limitations, of which we would advise you.
  • You have the right to obtain from us without undue delay the rectification of inaccurate personal data concerning you. Taking into account the purposes of the processing, you shall have the right to have incomplete personal data completed, including by means of providing a supplementary statement.
  • You have a right to obtain the erasure of personal data concerning you without undue delay, if one of the following grounds applies:
    • The personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed;
    • If the processing was based on your consent, you withdraw your consent;
    • You have a legal right to object to this processing, and there are no overriding legitimate grounds for the processing;
    • The personal data has been unlawfully processed; or
    • Erasure is necessary to fulfill a legal obligation of Hanover Research.

The right to erasure does not apply to the extent that processing is necessary for exercising the right of freedom of expression and information, for compliance with a legal obligation of Hanover Research or a Hanover Research client, for archiving purposes in the public interests, or for the establishment, exercise, or defense of legal claims.

  • You may request that we transfer your personal information to another controller, if technically feasible and the processing is based on your consent or a contract performance.

Additional Information for California Residents

The California Shine the Light Law requires companies to disclose certain information about information shared with third parties that is used for the third parties’ direct marketing purposes. If you are a California resident, you may request information about the disclosure of your personal information to third parties for the third parties’ direct marketing purposes by emailing

Links to Third-Party Websites

Our site provides links to third-party websites, such as those of our clients. Hanover Research does not control and is not responsible for the information policies or practices of these third parties. You should review the privacy policies governing these third parties and their websites to learn more about how they collect and use your personal information.

International Transfers of Personal Information

If you are located outside of the United States, please be aware that the information we collect will be transferred to and processed in the United States by us and will be subject to the laws of the United States (which may include access by US law enforcement, courts and governmental authorities).

For EU and EEA residents, if we provide any personal information about you to any non-EEA members of our group or third parties, we will take appropriate measures to ensure that the recipient protects your personal information adequately in accordance with this privacy policy. These measures may include the following permitted in Articles 45 and 46 of the General Data Protection Regulation:

  • in the case of transfers to US based entities, entering into European Commission approved standard contractual arrangements with them, or ensuring they have signed up to the EU-US Privacy Shield (see further; or
  • in the case of transfers to entities based in other countries outside the EEA, entering into European Commission approved standard contractual arrangements with them.

Further details on the steps we take to protect your personal information, in these cases is available from us on request by contacting us using the details below.

How to Opt Out of Communications with Hanover Research

If you are would like to opt out of further marketing communications from us, please unsubscribe at the following link: Please note that you may continue to receive certain transactional or account-related communications from us.

Access to Personal Information

In accordance with applicable law, you may access, update and correct inaccuracies in your personal information in our custody or control at any time, subject to limited exceptions prescribed by law. You can request access, corrections or updates to all personal information by contacting us as set out in the Contact Us section below. We may request certain personal information for the purposes of verifying the identity of the individual seeking access to their personal information records.

Contact Us

If you have any questions or concerns about this Privacy Policy or the information collection and handling practices of us or our service providers, or you would like to update or correct any information that you have previously provided to us, please contact us at:

4401 Wilson Boulevard, 4th Floor, Arlington, VA 22203

Phone: (202) 559-0050


We will send you a response within 30 days. If you are located in the EU or EEA, you may also make a complaint to the Information Commissioner’s Office in the UK, or the data protection regulator in the country where you usually live or work, or where an alleged infringement of the General Data Protection Regulation has taken place. Alternatively, you may seek a remedy through the relevant European courts if you believe your rights have been breached.

Effective Date: This Privacy Policy was updated on November 15, 2018 and is effective as of that date.

Hanover Research