Market research is a vital practice for organizations aspiring to be top contenders in their market. 68% of companies that increased revenue over the last 12 months used market research to do so.
However, the reasons why companies use market research are changing. To understand current key trends in market research, Hanover Research conducted a survey to determine how today’s leading businesses are leveraging market research.
Download the 2018 Market Research Impact Report to learn:
- The focus areas companies prioritize for market research
- The business achievements where market research had the most impact
- How companies plan to approach market research in 2019
Download the 2018 Market Research Impact Report now!