Market research is a vital practice for organizations aspiring to be top contenders in their market. 68% of companies that increased revenue over the last 12 months used market research to do so.
However, the reasons why companies use market research are changing. To understand current key trends in market research, Hanover Research conducted a survey to determine how today’s leading businesses are leveraging market research.
Companies are shifting their market research priorities to customer insights and using that information to shape strategies that reach new markets and new audiences, ultimately increasing customer retention and sales.
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