U.S. bottled water per capita consumption has grown steadily over the past decade. With an increase of 29 gallons in 2007 to 42 gallons in 2017, the bottled water market continues to expand—and is increasingly seeing younger generations emerge as category consumers.
The bottled water market is both evolving and staying consistent. While a substantial portion of the market remains value-oriented and price-conscious, many consumer decisions driving market share now revolve around brand signaling of product quality or lifestyle. With new audiences and preferences emerging, it is crucial for providers to stay up-to-date on consumers’ top purchase drivers.
To keep up with this changing market, Hanover Research surveyed 1,800 still bottled water and 1,400 sparkling bottled water consumers and monitored search, web, news, and twitter traffic to determine the strength of 40+ benchmark brands in the U.S.
In this report, the 2019 Bottled Water Market Report, Hanover shares key findings from this survey, including:
- Consumer purchase habits, such as sparkling water vs. bottled water consumption
- Purchase drivers for baby boomers, Millennials, and Gen Z consumers
- Bottled water trends for top brands like Aquafina, Dasani, and FIJI
Download the report now!