Measuring a company’s value relative to competitors has become critical during COVID-19—making brand equity research a priority for over a third of companies in 2021.
Hanover Research created the 2021 Emerging Trend Research: Brand Equity infographic after surveying nearly 400 executives. In the infographic you’ll learn:
- How brand equity helps them achieve their strategic goals
- Brand equity research’s impact on decision making and top- and bottom-line performance
- How B2B, B2C, and B2B2C organizations leverage brand equity research
Find out why 77% of executives say brand equity research results in positive ROI.