From supply chain disruptions to workforce health concerns, manufacturers have had to adapt to a host of new changes. The pandemic has accelerated emerging patterns most significantly in B2B buyer behavior and preferences, forcing manufacturing leaders to tackle these issues with increased urgency.
In our 2021 Trends in B2B Manufacturing Report, Hanover’s survey of manufacturing leaders shows that buyers’ preferences for digital channels and manufacturers’ focus on core markets are likely to continue beyond the COVID-19 pandemic.
Customer needs are changing, fast. B2B manufacturers need to adapt with the market to stay competitive. Are you ready?