2021 Trends in B2B Manufacturing

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From supply chain disruptions to workforce health concerns, manufacturers have had to adapt to a host of new changes. The pandemic has accelerated emerging patterns most significantly in B2B buyer behavior and preferences, forcing manufacturing leaders to tackle these issues with increased urgency.

In our 2021 Trends in B2B Manufacturing Report, Hanover’s survey of manufacturing leaders shows that buyers’ preferences for digital channels and manufacturers’ focus on core markets are likely to continue beyond the COVID-19 pandemic.

Customer needs are changing, fast. B2B manufacturers need to adapt with the market to stay competitive. Are you ready?

Examine how manufacturers are

cover of the 2021 Trends in B2B Manufacturing report

Discover changing trends

B2B manufacturers are shifting significant resources into digital tactics due the lack of in-person opportunities—83% of companies say they plan to prioritize digital sales and marketing over in-person in the future.

Download this guide for an in-depth analysis on how manufacturers are responding to changing buyer behavior.

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