2021 Trends in Shifting Consumer Behavior

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42% of consumers said they spent time during the pandemic re-evaluating what they want from a brand or product. Is your brand adapting to meet the rapidly shifting needs and preferences of consumers?

To help B2C brands leverage the changing environment, Hanover surveyed consumers and B2C marketing leaders for our 2021 Trends in Shifting Consumer Behavior report to learn how brands can:

  • Identify opportunities to capture market share
  • Develop a deeper understanding of consumers using data
  • Retain current consumers
  • Use direct customer insight to drive product development efforts


Download the report to learn how your B2C brand can make the most of shifting consumer behavior.

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