In 2020 consumer buying patterns rapidly shifted as pandemic restrictions caused retail stores to shutter and lockdowns kept people in their homes. Supply chain issues and panic purchasing of staples meant that many consumers could no longer rely on trusted brands being readily available in store.
However, along with challenges, the upheaval has presented opportunities for brands as well. Changing consumer needs means brands have an opportunity to flex to meet new use cases and reach new consumer groups
Is your brand adapting to meet the rapidly shifting needs and preferences of consumers?