With student enrollment continuing to lag nationally, higher education institutions must highlight the benefits of staying enrolled and provide tangible support to help current students reach their educational goals. Between mounting financial pressures and increased institutional competition, it’s never been more critical for colleges and universities to prioritize student retention and implement interventions that drive student success and completion.
Download our infographic, 5 Student Retention Strategies in Higher Education, to address these questions in 2024 and beyond:
- What are the major causes of attrition?
- How can you identify at-risk students?
- What are the costs of not addressing attrition?
- Which best practices will help keep your students enrolled?
“Despite a stabilized retention rate, the total number of undergraduate and graduate students continued to decline by -0.5% and -2.2% in spring 2023.”
Today’s college students have more reasons than ever to leave without graduating. Reasons include rising tuition, student debt, academic preparedness challenges, and personal support concerns. Keeping students engaged and enrolled requires a concrete, measurable strategy — one informed by evidence-based best practices that directly addresses the causes of student attrition.
While the retention challenge may seem daunting, it’s possible to identify which students are most at risk of attrition, whether it’s due to their academic circumstances or non-academic factors, such as their sense of belonging on campus.
Following these indicators of attrition closely allows colleges and universities to implement internal operations that affect the entire student body and develop programs that target select individuals or groups who may benefit from additional interventions or support. A focus on both approaches will help higher education institutions ensure they are creating an environment that supports success for all students and has safeguards in place to keep more vulnerable students on track.