Search
Close this search box.

9 Tips to Attract Gen Z Students

Now in their teens and twenties, Generation Z (Gen Z) is spread across high school, college, and the workplace. With many young adults more skeptical than ever about the value of a college degree, it’s critical for colleges and universities to understand how prospective students today differ from previous generations. 

Hanover’s newly revised infographic, 9 Tips to Attract Gen Z Students, provides updated data on Gen Z’s motivations and expectations to help higher education institutions captivate and communicate more effectively with this generation. 


Download the infographic to:

  • Learn key facts about Gen Z’s preferences and priorities 
  • Understand Gen Z’s social, cultural, financial, and technological influences
  • Optimize your marketing, messaging, support services, and learning models to serve Gen Z 
  • Begin preparing to meet the next generation’s needs (Generation Alpha) 

More than 50% of Gen Z teens say they are open to pursuing something other than a four-year bachelor’s degree to prepare for their futures.” 


Recruit and Retain More Generation Z College Students 

In 2024, members of Gen Z are primarily between the ages of 14 and 29. Colleges and universities — many of which were established over a century ago — must understand what matters most to today’s prospective students and leverage that knowledge to continue to attract, enroll, and retain these students.  

Gen Z is diverse, technologically adept, altruistic, and optimistic about their personal futures. Yet they are also cost sensitive, debt averse, and have some reservations about the return on investment (ROI) of a college degree, especially after experiencing peak pandemic learning and/or working environments.  

To effectively engage Gen Z students, it’s more critical than ever for colleges and universities to adapt to this cohort’s post-secondary needs. Use the tips in this infographic to captivate and communicate more effectively with this current generation — and start to build your understanding of the one that follows (known as Generation Alpha). 

Generation Z has different needs and experiences than previous generations. Use Hanover's tips to attract more Gen Z students to your campus.

Build a Better College Experience for Gen Z

Download the infographic to learn what motivates and brings Gen Z to campus

Become a client

Access the best custom research to help hit your organization’s goals. Request your custom consult below and a member of our team will be in touch.

Have questions? Please visit our contact page.

Let us come to you!

Receive industry insights directly in your inbox

Our newsletters are packed with helpful tips, industry guides, best practices, case studies, and more. Enter your email address below to opt in: