A long-term growth strategy rooted in deep market understanding is key to determining which products and services to sell, where to sell them, and how to expand offerings. A comprehensive market analysis helps organizations drive growth, sales, and returns—and outperform competitors.
To successfully adapt to new market trends brought on by the pandemic, it is critical that organizations rely on data, not guesswork, to make growth decisions.
In a recent survey about the impact of COVID-19 on their business, 52% of B2B business leaders noted they were worried about the disruption to executing their business strategy.
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