Alumni gifts are the second-largest source of charitable contributions for higher education institutions. However, as the number of contributing alumni continues to decline, an effective alumni engagement strategy is increasingly important.
Hanover Research created the Alumni Engagement Strategies to Promote Fundraising brief to help, offering:
- New media and traditional engagement strategies to forge connections with alumni
- Best practices for your alumni website
- A toolkit to help you implement three of the most popular online giving initiatives
Download the brief to start creating connections with alumni that lay the foundation for future giving.