Alumni gifts are the second-largest source of charitable contributions for higher education institutions. However, as the number of contributing alumni continues to decline, an effective alumni engagement strategy is increasingly important.
However, declining trends in the number of contributing alumni and competition over limited donation dollars have made alumni engagement increasingly important. Introducing modern approaches, like social media, while updating traditional outreach strategies can help institutions create connections with alumni that lay the foundation for future giving. The following brief outlines implementation tips of new media strategies and traditional outreach strategies to foster alumni engagement.