Alumni gifts are the second-largest source of charitable contributions for higher education institutions. However, as the number of contributing alumni continues to decline, an effective alumni engagement strategy is increasingly important.
This Research Brief provides a snapshot of alumni giving and outlines implementation tips for strategies to foster alumni engagement.
Download the research brief to learn:
- How to mix new media and traditional outreach strategies to foster alumni engagement;
- Which social media engagement strategies are most effective for reaching alumni;
- How to effectively garner feedback from alumni through surveys, focus groups, and interviews to identify areas of strength and improvement in your alumni engagement program;
- PLUS: Access to an Alumni Social Media Fundraising Toolkit.
