Brand Health Tracking - brand health tools, brand health measurement

Ongoing brand tracking is essential for improving brand health and tracking the ROI of marketing initiatives. However, establishing a brand tracking strategy can be difficult, time-consuming, and costly.

To help, we created the Brand Tracking 101 guide. In this guide, learn how to:

  • Develop a brand tracking strategy
  • Understand the key metrics that determine your brand health
  • Analyze brand tracking results, and
  • Continuously track and adjust your brand tracking strategy moving forward

Hanover Research