Ongoing brand tracking is essential for improving brand health and tracking the ROI of marketing initiatives. However, establishing a brand tracking strategy can be difficult, time-consuming, and costly.
To help, we created the Brand Tracking 101 guide. In this guide, learn how to:
- Develop a brand tracking strategy
- Understand the key metrics that determine your brand health
- Analyze brand tracking results, and
- Continuously track and adjust your brand tracking strategy moving forward