Critical Pitfalls of the New Product Development Process

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The new product development (NPD) process is a primary driver of corporate organic growth, yet executives frequently get it wrong. With 80% of product launches failing, executives are falling into disastrous pitfalls and losing valuable time, money, and resources.

The key to securing a solid new product pipeline exists in the rigor of the NPD process itself. Product development requires significant investments of time and money. Meanwhile, effective and comprehensive product development is critical to generating value and, ultimately, increasing revenue and ROI for all products.

Successfully launch your next new product by downloading the Critical Pitfalls of the New Product Development Process. In it, you’ll find:

Critical Pitfalls of the New Product Development Process

Launch Your Next New Product with Success

Despite the best of intentions, executives may find themselves mired in an NPD process pitfall. The good news is that each of these pitfalls is avoidable and executives can access a variety of research tools and methodologies to ensure their new product efforts stay on track.

Download the guide to save on your NPD investments with an effective and comprehensive product development process.

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