The new product development (NPD) process is a primary driver of corporate organic growth, yet executives frequently get it wrong. With 80% of product launches failing, executives are falling into disastrous pitfalls and losing valuable time, money, and resources.
The key to securing a solid new product pipeline exists in the rigor of the NPD process itself. Product development requires significant investments of time and money. Meanwhile, effective and comprehensive product development is critical to generating value and, ultimately, increasing revenue and ROI for all products.