A customer journey map puts you in your buyers’ position. It gives you a clear picture of buyers’ interaction with your company, where the buyer is satisfied, where there are gaps, and how you can align your efforts with their needs and expectations.
It might seem a huge undertaking or needless, yet 90% of professionals who use customer journey mapping report increases in customer satisfaction, lower churn, fewer customer complaints, and a higher Net Promoter Score.
Customers want to feel seen and heard; with a completed customer journey map, you have a clear picture of how customers interact with your brand and products and the experience they expect.
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